Buyers think with both their rational and emotional brains. Intensive study says that when we buy, our decisions are more likely to be emotion-driven than facts. Any business can sky-rocket if it learns to harness emotions to connect with their customers. Apple does...
Developing your laser skills takes deliberate practice and patience. But don't be discouraged, achieving an expert level skill set is well within your grasp. Nothing can stop you with a little determination and access to the right resources. When you're first getting...
There is no denying that the coronavirus is changing the way we work. As a result, many business owners and entrepreneurs-to-be are hard at work creating new ways to connect with their customers. Passion can get you started but strategy is what keeps your business...
Do you wear safety goggles at your workplace? If you do, then you must have noticed how quickly they get dirty, dusty and grimy. While some won't bother with the blur, most of us prefer to keep our glasses clean. When we see better, we work better. It's the same for...
Do you have a dream of starting your own laser engraving business, or adding a laser to your current business to diversify and grow in unique and creative ways? Maybe you're looking for a creative outlet that can generate income so that you can replace your desk job....
It's no secret that the funeral industry is experiencing massive disruption. Between the change in social norms, new technology entering the marketplace and Baby Boomers driving the way of the industry, even the most experienced funeral directors will find themselves...
What products will I cut/engrave with it? Where will I put it? How will I pay for it? What size should I purchase? These are a few questions that most new machine buyers will find themselves asking at some point or another during their research. In this article, our...
Can you believe Father's Day is just around the corner? While many people may be getting stressed trying to figure out what to get Dad, you're as cool as a cucumber because you own a laser engraving machine (or know someone who does) and are confident that you can...
Normally when we go to trade shows we leave the z-table underneath the laser top. This gives the AP Lazer the appearance of a traditional boxed up laser machine. Our reps have to spend time explaining how the open architecture of AP Lazer expands the laser’s potential...
The great news: thanks to decades of developments, today’s laser machines have become so streamlined and user friendly kids as young as ten can use them and get great results. But the bad news: expertise in laser etching still takes time and practice, and the process...
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