How to Change the Future of Your Funeral Home

It’s no secret that the funeral industry is experiencing massive disruption. Between the change in social norms, new technology entering the marketplace and Baby Boomers driving the way of the…

How to Sell Emotion With an AP Lazer (Like Coke and Nike!)

You’re enjoying your favorite TV show when an ad for Coca-Cola takes over the screen. You immediately feel a sense of happiness. If you’re anything like me, you may even shed a tear over the…

Customer Spotlight: Prestige Laser Engraving

How did find out about AP Lazer? When we began researching the different laser companies online an ad for AP Lazer’s laser engraving machines popped up and caught our attention because of the open…