How to Grow Your Business with a Laser

Let’s face it, growing a business is hard. It takes endless amounts of effort, hours upon hours (okay…days, weeks, month, and even years!) of dedication and a never-ending amount of creativity,…

How to Change the Future of Your Funeral Home with a Laser

It’s no secret that the funeral industry is experiencing massive disruption. Between the change in social norms, new technology entering the marketplace and Baby Boomers driving the way of the…

How to Sell Emotion With an AP Lazer (Like Coke and Nike!)

You’re enjoying your favorite TV show when an ad for Coca-Cola takes over the screen. You immediately feel a sense of happiness. If you’re anything like me, you may even shed a tear over the…