How King’s Custom Designs Quadrupled Their Woodworking Revenue with AP Lazer 


King’s Custom Designs, based in Alaska, offers custom woodworking services. Initially focused solely on CNC routing, they quickly recognized the need for versatile and efficient personalization services, leading to the adoption of CO2 laser technology.   

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The Problem

Facing logistical challenges in Alaska, high freight costs, and the inefficiency of outsourcing laser engraving services, King’s Custom Designs needed a more integrated solution. Their existing CNC router was messy and limited to wood, prompting the search for a versatile laser machine.  

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The Solution

We chose AP Lazer for the community support, unmatched customer service, and versatility. This allowed King’s Custom Designs to bring all necessary tools under one roof, enabling work with materials beyond hardwood.   

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King’s Custom Designs converted a 12×20 outbuilding into a heated, insulated workshop with a gas heater and double French doors to accommodate bigger products. This setup protected the laser against Alaska’s harsh weather and provided a dust-free environment for customers to view their sleek equipment and designs.   

  • Increased Revenue: Increased revenue 4X within a year, thanks to expanded client demographics and access to new markets.
  • Personalized Experience: Clients can now collaborate on designs and see work completed in one session, enhancing the customer experience.
  • Cost Savings: Eliminated the need to outsource design and engraving work, allowing more focus on client needs.
  • Increased Efficiency: No more transporting products across town for engraving, saving time and costs.
  • Improved Customer Satisfaction: Clients appreciate the unique, personalized experience enhancing their satisfaction and loyalty.  
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