As business owners we are always looking for ways to add incredible amounts of value to our products and services, right? What if there was a technique or method that could turn nearly every one of your products into invaluable items that people will cherish? Lucky for you, savvy business owner, there is. That tool is a laser cutter and it can easily transform your products from ordinary to high profit, high-value prized possessions that people are willing to pay for.
Capitalize on The Personalization Trend
with a Laser Cutter
A study was done by Bain and Company – one of the world’s leading management consulting firms – that shows a few interesting things that prove that personalization is a huge market trend:
- Customers who had customized a product online engaged more with the company.
- Customers who buy customized products are more satisfied and are more valuable.
- Customization helps companies differentiate their products from those of their competitors.
- By providing customization options, brands raise loyalty at a time when it’s more important than ever.
Here’s the truth: consumers are becoming primed for customization and personalization so adding these capabilities to your business offerings is a step in the right direction.
Today we’re sharing 11 products that have been transformed into priceless products by a laser cutting machine.
Weddings are a once-in-a-lifetime event that brides and grooms spend BIG bucks on. When it comes to giving thanks to those who stand up for the newlyweds, a personalized gift is where it’s at.
With the cost of plywood being so reasonable, it’s no wonder people with laser cutting machines are cranking out beautiful woodcut art. For less than $20, you can purchase a 4″ x 8″ piece of 1/4″ plywood. You can create at least sixteen 2′ x 1′ laser cut names or words out of one sheet. The going rate for one of these is right around $40. Now let’s do some simple math. $20 x 16 = $320. You can make a profit of over $300 from one sheet of plywood, a little bit of creativity, and a laser cutting machine.
How much does a basic hammer cost? This one on Amazon sells for under $7. How much does a laser engraved hammer sell for? $30! Adding a personalized engraving to a simple product increases the value by four times. A hammer isn’t the only thing you can charge four times more for either.
This cutting board is another prime example of the value a laser cutting machine can add to an ordinary product. Purchase a plain cutting board for less than $10 then just add a bit of personalization to sell it for nearly $50! That is a 400% mark up. We’ve said it before and we’ll repeat it – people pay for personalization! A cutting board like this could easily become a family heirloom.
Ignite the “maker” in yourself by offering uncommon goods like this personalized clock. This clock was created with a piece of oak, (a laser cutting machine will cut up to 1/2″ thick oak) a bit of stain, and a set of clock hands. Simple enough, right? This 11″ clock is going for $80 and makes for a one of a kind, timeless gift.
For right around $50, this custom made recipe box would make any foodie a happy camper. A blank wooden recipe box will cost you under $8 on Amazon, and with a little laser cutting machine magic, you’re on your way to making quite a profit on a special (yet simple) product. Here’s to hoping the foodie in your life is planning on sharing all of those yummy creations with you!
We’re back on the wedding train… because let’s face it; a wedding is a huge deal for the 50%+ of the population that choose to tie the knot. These beautiful laser cut names would make a statement at any wedding – and they should since they cost $7 each. A small wedding guest list of even 75 people means your business could make over $500 on these simple names made with a laser cutting machine.
Purchase slate coasters in bulk and pay around $5 for a set of four. Create a sweet design and set up an array on your laser to complete them all at once. (follow our simple slate engraving tutorial here.) A set of customized slate coasters is selling for $26.50 on Etsy. That’s a 400% mark up and will provide you right around $20 in profit per set.
If you’ve got a big fancy cabin or lake house, you need a big fancy (laser engraved) sign to go with it. Although there is a bit of craftsmanship that goes into creating these signs, they wouldn’t be possible if it weren’t for a laser cutting machine. A laser is a superb tool for adding high detailed text and artwork to various materials, including this beautiful rustic wood family sign on Spanish Cedar.
As if a liquor decanter (just the word decanter sounds uber fancy!) isn’t fancy enough, a priceless laser engraving comes to the rescue to add another level of sophistication. It’s labeled as an “Unforgettable Groomsman Gift,” but we’re certain any dapper fellow or lady would appreciate this.
Where there is Cornhole, there is sure to be fun. It’s basically the best outdoor game there ever was. We’re certain you’ve played before, but have you ever played on a custom mini cornhole game? A bit of personalization turns this crazy fun game into a family keepsake that will be sure to have others wondering where it came from. At $64 each, you’ll be happy with all of the word of mouth customers from the party!
These one of a kind, beautiful keepsakes honor the life of a furry friend or beloved family member. AP Lazer customers have been able to pay for their machines after scoring one or two brick contracts. A laser cutting machine is an ideal tool for creating truly custom pieces that will warm the heart of the recipient. At $47.50 a pop, you’ll be sure to turn a profit. Learn more about laser engraving bricks with a laser cutting machine.
Add Priceless Profit to your Products
A laser cutting machine is a relatively small investment that will result in the ability to add massive amounts of profit to nearly all of the products you currently offer. It will also open up space for brand new products that can be enhanced with personalization. Retailers from all industries will agree that although creating a personalized item takes a little more effort upfront, the added value results in a profit that is 100% worth the extra time. Consumers love to see something unique to them on a product while retailers are discovering that they can elevate customer loyalty and engagement when providing personalized goods.
What products have you turned into priceless treasures? Let us know in the comments!