In spite of all the design, craftsmanship, and effort that is involved, woodworking is a tough business that generally has low margins. Consider laser engraving wood. You can dramatically increase the profit on the wooden products you design, create and offer.
Woodworking in America is a business that goes back for centuries. It’s a core industry to our economy, supplying businesses and consumers with a wealth of well-designed wood products such as furniture, cabinets, flooring, tools, construction materials, picture frames – the list goes on.
During the last 100 years, wood product production techniques have remained roughly the same regarding the process – cutting, joining, and finishing. It’s time to look at the woodworking industry differently and find ways to innovate and make your business more profitable.
Personalization: A Growing Industry
Participate in the rapidly growing personalization trend in the U.S. and increase value when you add highly detailed, laser engraved graphics and text. Consumers love to see their name, personal image, or business logo on the products they buy. Additionally, laser engraving on wood is a great way for a business to brand products with their logo or company name and information.
Wood product producers have yet to capitalize on the personalization trend because machines aren’t yet adopted as a production tool in the woodworking industry. Laser engraving wood can occur on a finished product as the final step before delivery, or insert it into the workflow just before staining and clear coating.
Laser engraving wood is a profitable process you can incorporate into your business. It can double or triple the value of a product. From wood plaques, cabinets, panels and doors to granite, auto parts and iPhone cases, the emotional response to seeing a personalized product is tremendous. Consumers are willing to pay a significantly higher price for personalized laser engraved items.
Diversification with a Laser Machine
Not only can you add value to your existing wood product offerings, but you can diversify into new markets with little to no overhead costs. Tap into signage, pet products, awards/trophies and many more markets with a laser engraving machine. Your imagination is the limit!
What is the profit impact of doubling or tripling the value of your product with laser engravings? The laser machine has a very low operating cost. Your time to develop a personal image or text, running the machine, and electricity costs. There are no consumable materials when laser engraving wood. Almost all of the increase in value comes to you in the form of profit!
Don’t miss the opportunity to innovate and diversify your woodworking business. Implement a laser engraving machine and capitalize on the personalization trend.
Interested in learning what you can do with an AP Lazer?
Contact a sales representative or fill out the form on our website.