Tag Archives: diversification

How a Laser Cutter can Diversify Your Woodworking Business

diversify with a laser cutterDiversify with a Laser Cutter

Diversification is a hot topic among woodworkers. As with any industry, there will be changing trends and evolving technology to meet the demands of your customers. Acquiring a laser cutting and engraving machine can help diversify many aspects of your current business. (Or even, help you start a new one!)  Today we’re sharing five areas where a laser machine can help your business increase profits and customer satisfaction while making you stand out from your competitors.
laser engraving and cutting machine

Add to Your Service Offerings with a Laser Cutter

Excite your clients, new and old, with personalized laser engraving and cutting services. Personalization is a hot market trend that shows no signs of slowing down. Strengthen your relationship with your clients and discourage them from looking elsewhere to have their needs met when you can offer what they want. Items like cutting boards, children’s toys, home decor, furniture all go WAY up in value with a personalized laser engraving is added.

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Diversify your Material Offerings with a Laser Cutter

Although your material of choice is more than likely wood, expanding your material offerings is a significant step to diversifying. The same machine that can cut and engrave wood can also cut and engrave acrylic, leather, and dozens other materials. If you can operate a laser cutting machine, it is only a matter of changing a few settings when you move from wood to a different material. See a few of the materials that can be cut or engraved with AP Lazer here.

laser materials

Increase your Product Line with a Laser Cutter

Due to its accuracy and precision, a laser cutting machine makes it possible to offer a whole range of wooden products you haven’t yet been able to offer. A laser can cut to a thousandth of an inch, making intricate cuts as easy as pie. Think about all of the low cost, high profit items you can offer!

Memory Care Sample Kit

Ready to diversify your business? Download our free Laser Machine Purchasing Guide to learn more.

Pivot as Demands Change with a Laser Cutter

If demand for one side of your business begins to dry up, having something to fall back on means you can pivot your business’ focus to different markets and stay afloat. With a laser cutting machine, you can quickly move from one material or product to the next with little downtime and virtually no learning curve.

Improve Your Bottom Line with a Laser Cutter

With accuracy you won’t find with any other equipment and functions similar to a printer, a laser engraving machine will stream line your processes. Cut and engrave simultaneously in a matter of minutes. Since the wood is incinerated by the laser beam, clean up is a breeze.

Interested in Learning More?

Call Today: 800-585-8617

Get into High Profit Markets with a Laser Cutter

brick-engraving

Especially our laser! With an open architecture design, rest assured you can tackle any job. From huge signage, (wood, acrylic and even granite) to custom engravings on furniture pieces, AP Lazer can do what other “boxed-up” laser machines can’t. A larger machine ultimately means more significant profit capabilities, and we promise to deliver that!

Ready to take the next step? Request more information and an expert will be in touch.

Whether you want to diversify your business by adding products, services, new customers and markets to your company’s offerings, a laser cutter will help achieve those goals. Can you think of any other piece of equipment that has that capability? We’d love to hear from you in the comments below!

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rock a laser funeral home

4 Ways Your Funeral Home Can Rock a Laser Engraver (+ a Bonus!)

rock a laser funeral home
As the funeral industry changes and evolves, personalization has become one of the trends that shouldn’t be ignored. Families want unique ways to honor their loved ones, resulting in a funeral that is not much of a funeral at all, but more so a life celebration.So maybe you’ve considered adding some technology to your operation, a piece of equipment that can personalize many products, materials, and experiences. Perhaps you’ve considered adding personalized laser engraving services to your offerings. But maybe, you don’t know where to start. So today, we’re sharing four ways you can utilize a laser engraving machine to help your families in their grieving process.

  1. Market the Heck out of Cremation (with personalization)

    Believe it or not, cremation can actually bring you success! Instead of just offering cremation, specialize in it. Many people who opt for cremation don’t necessarily choose it because it’s cheap. Although price is a major factor, memories of their loved one are more so. Instead of undervaluing cremation, put the value back into by showcasing a broad variety of cremation memorials and educating families on the importance of memorialization and personalization. A personalized laser engraving on an urn or memorial turns the ordinary into an extraordinary life tribute. Delight your families, and add hundreds of dollars of profit to your cremation sales. View SuperNova’s (our parent company) Cremation Solutions Catalog to see what kinds of products are available for your customers who choose cremation.
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  2. Promote Tribute Memorials with Tribute Videos

    If you’re already offering your families Tribute Videos, you’ve created the perfect opportunity to offer Tribute Memorials. While a video capture a lifetime of memories, a tribute memorial laser engraved with family photos and special memories will keep your customers’ memories alive forever and help in the grieving process. Families will have gone through years and years of photographs and will already have favorite photos and memories in mind. Get inspired with Tribute Memorials here.AP16_BLOG_lazerock_photos_Paetsch3

  3. Offer Pet Memorials

    The pet industry is huge! Lucky for you, it lacks pet memorialization options. As a Funeral Director, helping families with the loss of their pet will be 2nd nature. Team up with local vets and pet stores to offer beautiful laser engraved pet memorials. It’s a growing 12 billion dollar market you need to tap into.laser engraved pet memorial products

  4. Personalized Keepsakes

    It’s becoming a popular trend give funeral attendees a little something to take away, a trinket or keepsake to keep your departed loved on in their hearts after the funeral. It’s also a nice gesture of thanks for their support. A laser engraving can add a personal touch, making a keepsake even more special. We’re liking things like mini glass hearts, river rocks, and even a wooden bottle opener. All of these can be laser engraved with an AP Lazer.  laser engraved keepsakes

Interested in Learning More?

Call Today: 800-585-8617

Bonus! Diversify with a Laser Machine

Once you are successfully offering personalized laser engraved options for your families dealing with the loss of a loved one, you can then move into the diversification aspect of your laser machine. You’ve spent many years building loyalty and relationships with your community, and now is an ideal time to let that payoff! People love personalized gifts to remember the special events in their life: the birth of a child, christenings, birthdays, retirements and weddings just to name a few. Did you know that the average shopper spends $830 on gifts each year? Imagine if 250 of your customers spent just a quarter of that with you. That’s an extra $50,000 in additional revenue in just one year! (More than enough to pay for your laser machine!) What about all the funeral attendees in and out of your facility on a weekly basis?

As far as diversification goes, that is just the tip of the iceberg. There are dozens of profitable markets that are just waiting to be tapped into!

So there you have it, four ways your funeral home can rock a laser engraving machine and even a little bonus.

What other ways do you think you could use a laser engraver in your funeral home? Let us know in the comments below.

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laser engraver for wood

Laser Engraving Wood with AP Lazer

laser engraver for wood

Laser Engraving Wood

In spite of all the design, craftsmanship, and effort that is involved, woodworking is a tough business that generally has low margins. Consider laser engraving wood. You can dramatically increase the profit on the wooden products you design, create and offer.

laser engraving wood furniture

Woodworking in America is a business that goes back for centuries. It’s a core industry to our economy, supplying businesses and consumers with a wealth of well-designed wood products such as furniture, cabinets, flooring, tools, construction materials, picture frames – the list goes on.

During the last 100 years, wood product production techniques have remained roughly the same regarding the process – cutting, joining, and finishing. It’s time to look at the woodworking industry differently and find ways to innovate and make your business more profitable.

laser engraver for wood

Personalizaton: A Growing Industry

Participate in the rapidly growing personalization trend in the U.S. and increase value when you add highly detailed, laser engraved graphics and text. Consumers love to see their name, personal image, or business logo on the products they buy. Additionally, laser engraving on wood is a great way for a business to brand products with their logo or company name and information.

laser engraved woodWood product producers have yet to capitalize on the personalization trend because machines aren’t yet adopted as a production tool in the woodworking industry. Laser engraving wood can occur on a finished product as the final step before delivery, or insert it into the workflow just before staining and clear coating.

Laser engraving wood is a profitable process you can incorporate into your business. It can double or triple the value of a product. From wood plaques, cabinets, panels and doors to granite, auto parts and iPhone cases, the emotional response to seeing a personalized product is tremendous. Consumers are willing to pay a significantly higher price for personalized laser engraved items.

Photo courtesy of MD Custom Engravings
Photo courtesy of MD Custom Engravings

Diversification with a Laser Machine

Not only can you add value to your existing wood product offerings, but you can diversify into new markets with little to no overhead costs. Tap into signage, pet products, awards/trophies and many more markets with a laser engraving machine. Your imagination is the limit!

laser engraver for classroom

Interested in Learning More?

Call Today: 800-585-8617

 

Profit Impact

What is the profit impact of doubling or tripling the value of your product with laser engravings? The laser machine has a very low operating cost.Your time to develop a personal image or text, running the machine, and electricity costs. There are no consumable materials when laser engraving wood. Almost all of the increase in value comes to you in the form of profit!

Don’t miss the opportunity to innovate and diversify your woodworking business. Implement a laser engraving machine and capitalize on the personalization trend.

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why your business needs a laser engraving machine

Why Your Business Needs a Laser Engraving Machine

why your business needs a laser engraving machine

In 2011, Coca Cola launched its “Share a Coke” campaign and for the first time in a decade the company saw a drastic increase in sales. What made this campaign so popular? Coke banked on the idea that people find personalization irresistible. Everyone wants their personal touch on something, whether it is a can of Coke, a pocket knife or a special keepsake for a loved one. With the AP Lazer’s patented ‘open architecture’ design and high power laser beam you can add personalization to nearly any material. Size and weight no longer matter. Add value to the products you offer with a custom laser engraving.

laser engraved items

You Can Control Your Own Destiny

Stop outsourcing your laser work. By adding a laser machine to your current business you can have more control of your products. You no longer have to wait for weeks on end for laser work to be completed by someone else. You can keep the profits in-house. You will be able to offer shorter turn-around times by cutting out the middle man. You are in full control and don’t need to rely on anyone else.

laser machine testimonial“Every business in every industry can benefit from AP Lazer. We can now etch anything we want into the parts that we create. As a result of purchasing an AP Lazer, our company’s reputation, orders, and credibility has increased in a few short months.”

-Tim Norman of XYZ Machining, Inc., AP Lazer  machine owner

Sky High ROI

An AP Lazer machine is a relatively small investment for a high return on investment as the personalization payoff is massive. Retailers from all industries will agree that a personalized item means a little more effort upfront, with a higher profit margin in the long run. People of all ages love to see their names or something personal on a product because it makes them feel special and unique.  We also offer financing, so if your business isn’t certain it can spend the cash upfront for a brand new laser machine it can do it over time.

Take a look at this example: The SN4836 AP Lazer leases for around $800/month. Specifically, in the death care industry, the average photo montage engraving revenue is $1,000. For example, one four photo engraving per month will pay the monthly lease for the laser machine and still leave you with profit. Imagine the profit you could make if you could sell just three photo engravings a month! Below, you will see a five photo montage on a 24’x12”x2” marker that retailed for $2,995 with a gross profit margin of $2,800. That is quite a few lease payments paid for by a single engraving.laser engraved granite

Diversify into New Markets

You don’t need to specialize in other markets, but get your feet wet by offering other products and services alongside your current products and services. You can add value to everyday items with your AP Lazer. From large to small, size and weight are not an issue. A few ideas for great markets to explore include awards, personalized gifts, donation bricks, signage, pet personalization, and more. Advertising is quite easy with a laser machine as it can do the advertising for you.

Add completed engravings to your company website or Facebook page and create a showroom of product offerings in your storefront. If possible, operate your AP Lazer machine where customers can see it. When people see the spark produced with the AP Lazer machine, their imagination is ignited and personalization possibilities become endless. Americans love personalized gifts and are always looking for products with a slightly different touch – and will pay top dollar for them.

Finally, the most important reason – Lasers are awesome!

Lasers may even be considered one of the most wonderful things that man has ever invented.  They can permanently mark many different materials and transform the ordinary into the extraordinary. AP Lazer engraving and cutting machines are easy to learn, easy to operate, and even easier to build profits!

Interested in Learning More?

Call Today: 800-585-8617