A Google search for “changing funeral preferences” results in over 12 million results. It is no secret to those of you in funeral services, that owning a funeral home requires more latitude than ever in order to meet the needs of today’s families while still maintaining your profit margins. As more personalized options become available, being open to new technology and products is a must to accomplish these goals. AP Lazer’s laser engraving machine technology will allow you to engrave priceless memorials for families, differentiate yourself from other providers, streamline your operations, and diversify into new markets.
How personalization can change your business
Personalized products and services have become increasingly popular and important at funeral service over the past several years. As a laser machine owner, your personalization options are endless. With AP Lazer’s patented open-architecture you can create one-of-a-kind personalized caskets, monuments, pet memorials, urns, and keepsakes in house. Imagine being able to present a cutting board with a family recipe in the deceased handwriting as a gift to a family of an avid chef you recently served. What value would that add to your services?
Differentiate your business and grow
When it comes time to plan a funeral for a loved one, families are shopping around at increasing rates. As a laser machine owner, you can differentiate yourself from your competitors. Become THE leader in personalized services in your area and utilize your laser to create memorials as unique as the life lived to complement these services.
Significantly reduce delivery time
Gone will be the days of pacing the chapel wondering if your custom engraved urn will arrive in time for a service. Stocking an inventory of urns and keepsakes in-house means you can laser them yourself in just minutes! In addition to decreased anxiety by owning your own laser engraving machine and doing the work yourself, the engraver will increase profit on all your personalized items.
Become your community’s engraving resource
You have spent years building relationships in your community, leverage these relationships to diversify into new markets. People love personalized gifts to remember special events such as retirements, birthdays, and weddings just to name a few. Become the go-to source in your community for these gifts. You can add additional revenue to your bottom line or use it as a marketing tool to promote your funeral home. The only limit to this machine is your imagination!