When it comes to planning a funeral or life celebration, not all families are price conscious. If a product provides a sentimental experience and supports the grieving process, many families will invest in items to adequately memorialize their loved one. As more personalization options become available, offering these products is a must if you want to keep up with the hottest market trends. The best part? Even families who choose cremation are interested in unique products that provide comfort and value as they memorialize their loved one.
Your goal as a funeral home should be to create memorable celebrations for all families, regardless if they choose cremation or a burial. Focus on wowing families and attendees with unique products that make people want to come to YOU instead of your competitor. Educate them on the importance of memorialization a and these products will sell themselves.
1. Laser Engraved Memorial Tiles
There are so many possibilities for a simple granite tile. Granite is very easily engraved and produces a beautiful finish. Engrave any photo, text or other artwork to create a lasting, impressive and affordable product. These tiles can be used in a variety of ways: consider gifting a few to each family to thank them for their service, offer them for purchase to family members as well as attendees. A beautiful tile can make quite a statement on a shelf or fireplace mantle; you can bet that everyone will be asking where such a unique tribute came from.
2. Laser Engraved Urns
So many families opt for cremation but have no idea what to do with the remains. If families are given the chance to honor their loved one with a bit of personalization, they’ll be more likely to purchase an urn. You could even offer complimentary personalization to boost your urn sales. Have remains left behind? When business is slow, call the families and offer them a free engraving. A simple name and date is an excellent gesture and will more than likely free up some space in your back room. Imagine how much revenue you can earn from implementing these ideas!
Matt Buxton from Buxton & Bass Okeechobee Funeral Home is creating his own line of affordable wooden urns.
Read more about Matt Buxton and how he’s using AP Lazer here.
3. Laser Engraved/Cut Keepsakes
Funeral keepsakes are a fairly popular trend that are showing up at funerals, memorials, and life celebration events. A unique keepsake will reflect the life of the decedent and are usually personalized in some way. Laser etch wine glasses for the wine lover, produce laser cut bookmarks for the book lover or hand out laser engraved wooden coaster or ornaments with the name of the loved one. The possibilities are endless; dozens of materials can be personalized with a laser. (What about offering your engraving services to celebrants who are seeking unique personalized keepsake items?)
4. Laser Engraved Tribute Memorials
Just as Tribute Videos support the grieving process, Tribute Memorials offer the same comfort. Families can choose their favorite photos to create a memorial that will tell a life story and be admired for generations to come. Consider branding your Tribute Memorials so that people visiting the cemetery know exactly who offers these amazing forever memorial. AP Lazer was born in the monument industry, so if there’s something we are passionate about, this is it. Our open architecture makes it possible to engrave items of any size and any weight, including a 2,000-pound granite memorial. Read more about this rising trend here.
5. Laser Engraved Caskets
Adding a completely personalized laser engraving to a casket allows families to truly reflect the life of their loved one. When you offer a laser engraved casket, the personalization options are endless. Nearly any piece of artwork, text, bible verses, song lyrics, etc. can be permanently marked on a casket. Laser engravings will set you apart from your competitors, add a high level of customer satisfaction to your services and can add more profit to your casket sales. AP Lazer customers share that they can add 10% to each of their casket sales when offering a personalized laser engraving. And guess what? Selling a $400 engraving just twice a month will pay the monthly lease of the AP Lazer recommended for funeral homes. Learn more about casket engraving here.
6. Laser Engraved Cremation Memorials
Before you let your cremation customers settle for an urn, educate them on the best way to memorialize their loved one: with a cremation memorial. Many people don’t even know this option exists! There are dozens of attractive memorials specifically designed for cremation. Columbariums, benches and even traditional memorials are all rising in popularity. The best cremation memorials allow for some type of personalization – our favorite being high-resolution laser engravings, of course! By providing a variety of practical and desired solutions for cremation and personalization, you can turn your cremation sales into a gold mine!
With cremation on the rise, it’s more important than ever to create new revenue streams that can carry your business through the years to come. Laser technology can provide dozens of ways to excite and wow families, create meaningful tributes and add both profit and value to your services.