In 2011, Coca-Cola launched its “Share a Coke” campaign and for the first time in a decade, the company saw a drastic increase in sales. What made this campaign so popular? Coke banked on the idea that people find personalization irresistible. Everyone wants their personal touch on something, whether it is a can of Coke, a pocket knife, or a special keepsake for a loved one. With the AP Lazer’s patented ‘open architecture’ design and high power laser beam, you can add personalization to nearly any material. Size and weight no longer matter. Add value to the products you offer with a custom laser engraving.
You Can Control Your Own Destiny
Stop outsourcing your laser work. By adding a laser machine to your current business you can have more control of your products. You no longer have to wait for weeks on end for laser work to be completed by someone else. You can keep the profits in-house. You will be able to offer shorter turn-around times by cutting out the middle man. You are in full control and don’t need to rely on anyone else.
“Every business in every industry can benefit from AP Lazer. We can now etch anything we want into the parts that we create. As a result of purchasing an AP Lazer, our company’s reputation, orders, and credibility has increased in a few short months.”
-Tim Norman of XYZ Machining, Inc., AP Lazer machine owner
Sky High ROI
An AP Lazer machine is a relatively small investment for a high return on investment as the personalization payoff is massive. Retailers from all industries will agree that a personalized item means a little more effort upfront, with a higher profit margin in the long run. People of all ages love to see their names or something personal on a product because it makes them feel special and unique. We also offer financing, so if your business isn’t certain it can spend the cash upfront for a brand new laser machine it can do it over time.
Take a look at this example: The SN4836 AP Lazer leases for around $800/month. Specifically, in the death care industry, the average photo montage engraving revenue is $1,000. For example, one four photo engraving per month will pay the monthly lease for the laser machine and still leave you with a profit. Imagine the profit you could make if you could sell just three photo-engravings a month! Below, you will see a five photo montage on a 24’x12”x2” marker that retailed for $2,995 with a gross profit margin of $2,800. That is quite a few lease payments paid for by a single engraving.
Diversify into New Markets
You don’t need to specialize in other markets, but get your feet wet by offering other products and services alongside your current products and services. You can add value to everyday items with your AP Lazer. From large to small, size and weight are not an issue. A few ideas for great markets to explore include awards, personalized gifts, donation bricks, signage, pet personalization, and more. Advertising is quite easy with a laser machine as it can do the advertising for you.
Add completed engravings to your company website or Facebook page and create a showroom of product offerings in your storefront. If possible, operate your AP Lazer machine where customers can see it. When people see the spark produced with the AP Lazer machine, their imagination is ignited and personalization possibilities become endless. Americans love personalized gifts and are always looking for products with a slightly different touch – and will pay top dollar for them.
Finally, the most important reason – Lasers are awesome!
Lasers may even be considered one of the most wonderful things that man has ever invented. They can permanently mark many different materials and transform the ordinary into the extraordinary. AP Lazer engraving and cutting machines are easy to learn, easy to operate, and even easier to build profits!
Contact our laser experts today to add an AP Lazer to your business!