The market is changing fast. Cremation rates are steadily increasing, and funeral homes, cemeteries, and even sign businesses are diversifying into your monument market. A simple online search for “granite marker” makes it easier than ever for your potential buyers to purchase monuments online with a few clicks of their mouse. What can you do to add more revenue and profit to your business, and reduce the overhead of your monument retail business?
1. Add Family Photos to Monuments
Personalizing your current sales by use of a laser engraving machine can instantly add profit to your existing business. When a loved one passes, most families will spend hours sorting through photographs and memories. Adding these treasured family photos and memories to your current monument sales will add profit and additional cash flow instantly without adding any overhead. Delight your customers seeking a more personalized monument with high-resolution photos laser engraved onto granite that will be admired for generations to come.
2. Capitalize on Cremation and Memorialization
Turn low-cost cremation into a high-profit opportunity when you pair our innovative cremation memorials with personalized memorialization, two rising market trends. Here are a few things you can do to promote cremation and memorialization:
- Display cremation memorials in your showroom, or utilize our online Monument Solutions Portal to display a variety of popular cremation solutions.
- Educate your customers on the importance of memorialization
- Showcase impressive personalization possibilities such as high resolution, high satisfaction laser engraved photos, and memories onto granite.
- Utilize our free promotional materials, such as our “Opting for Cremation” brochure, and other cremation resources available at no charge to our customers.
You should have no problem selling cremation memorials and delighting cremation customers with the above tips. Believe it or not, not all buyers who opt for cremation do so because of the cost, so always offer your most valuable and expensive cremation memorials first.
3. Offer Colored Laser Etchings
Add colorful value and profit! Color can be added to any laser etching, bringing your customer satisfaction to a higher level. When customers see high resolution, color photos that look like a real photograph on granite, their eyes and memories will sparkle. Color adds another level of light and life to etching, and your customers will be delighted when they see the finished product.
4. Become the Heartbeat of Your Community
There is no limit to what you can offer with your AP Lazer; you can provide war memorials, donation benches, fundraising bricks, and many other commemorative pieces to your community!
Display personalized gift ideas such as birthday, graduation, Mother’s Day, and Father’s Day gifts. When people face death, they spend more money on precious items for their loved ones.
Monument retailers have wide connections in their communities; they have had intimate healing relationships with many families and have served their community for years. Every connection can become a revenue stream when you have an AP Lazer. There is a world outside of the monument shop, a world full of joy and love, a world full of precious memories that are being made every day.
An additional self-promotion idea: change up your business card (for example, “Smith Memory Care — we take care of all precious memories in life and beyond.”), and hand out your business card to everyone you meet.
AP Lazer gives you the competitive edge to break out of the box and diversify into life, changing your business from death care oriented to memory care, from cradle to grave!
5. Offer Pet Memorial Items
The pet industry is a growing industry that shows no sign of slowing down. In 2014, it was a 57 billion dollar market. People love their pets and consider them members of their family; pet parents are often left devastated when a beloved friend passes and will do anything to take the hurt away. Pet markers range in price from $89 – $499 each and can bring you many new customers.
6. Stay Ahead of Market Trends
The market is an ever-changing place – as time passes and people change, new products and services are expected. Display and offer your customers our line of innovative products, including cremation memorials, garden urns and many special cut memorials. We are dedicated to studying the market and providing you with the latest products and tools you need to satisfy your customers.
7. Rejuvenate Your Marketing
Marketing tools can take you to the next level, and if you don’t have a budget for doing so, that’s where we come into play. We offer many free promotional tools to put you ahead of your competitors. From our Monument Solutions Portal to our series of tri-fold brochures and product catalogs, our marketing materials are just one way we go the extra mile for you.
There you have it: 7 brand new profit streams for your business. What are you waiting for? Now is the time to take your business to the next level and stay ahead of the market trends with our all-purpose AP Lazer machine, built for any task!
Call us at 800-585-8617 to speak with a representative, or request more information using our online form.