Whether you have a beloved Fido or Scruffy of your own, there is do doubt about it – people love their pets. People cherish their pets and consider them members of their family. Instead of kennels, pet owners opt for doggy day cares which provide the best socialization, play time, and even scheduled naps and meals. You can now take your pet to a doggy day spa and even purchase designer clothing for them. All of these trends are parts of why the pet product industry brought in $58.04 billion in 2014 and is well on its way to the predicted more than $60 billion in 2015. But what about personalized pet memorials?
Where the Pet Industry Falls Short
With so many options for pets available, the lack of memorialization options for our furry friends who have left the earth is surprising. Many vet clinics offer cremation services, but for the most part, owners aren’t given many other options for dealing with the loss of a beloved companion. Offering personalized pet memorial products is a great way to capture part of this booming industry. Pet owners want to memorialize their pets, just as they would memorialize a family member. Accroding to CANA, The pet memorialization market is one of the fastest growing deathcare markets in the United States and Canada.
Pet Memorial Product Ideas
Pet Urns. Urns start at around $40 and go up from there. We even spotted a hand blown glass cat urn for a whopping $345. Personalizing any urn increases the value significantly.
Granite Pet Memorials. Easily engraved by a laser engraving machine, a memorial is a great way to commemorate a pet just as you would a family member. There are many styles of memorials available, from mini upright monuments, shaped flat markers to plaques perfect for displaying on a mantle inside.
Pet Cremation Jewelry. From metal dog tags that start at roughly $75 to fancier keepsake charms going for $165, personalized pet cremation jewelery is just one way to keep your pet close to your heart.
Personalized Photo Frames and Other Gifts. Personalize with names and dates, photos and more to create a one of a kind keepsake for your customers. Custom gifts start at around $40 and go up from there.
This rising trend in pet afterlife care opens up a whole new market for businesses who have the equipment to offer personalized and customized items.
Interesting Pet Statistics
- Three in five Americans own pets. 70% own dogs, 50% own cats.
- One-third of pet owners frequently buy their pets holiday gifts. (A great personalization opportunity!)
- Women are more likely than men to own pets. Women are also the main gift buyers in most households.
Personalized Pet Products
In addition to the under-saturated market of pet memorialization, the personalized pet product industry is another market segment that is worth mentioning. There are plenty of ways to capitalize on personalized gifts and gear for living pets as well! Pet owners are more willing to spend more money on personalized food bowls, tags, toy boxes, collars, etc. than the generic versions. It’s easy to spend money on your family and sometimes a good pet is better than family.
Why Offer Personalized Pet Memorials?
The real question is, why not? The pet product industry is lacking memorial options. There is a market there and aren’t many businesses providing for it. If you are looking for a new business idea or to expand your current offerings, the pet memorial business may be for you.