Fabrics, glass, stone, leather, paper, edible foods packaging; what do all these products have in common? They – and countless others – fall under the extensive and diverse industry of gift goods. This holiday season start imagining the possibility of marketing your items as the ideal gift for your customers’ loved ones. Because the gift industry is so diverse, it’s the perfect opportunity for your business to specialize even more effectively in the products you already do best.
Are you an entrepreneur targeting customers with a culinary interest? Perhaps butcher blocks or cheese boards are your niche. Are handcrafted items for crafting customers your specialty? Maybe leather or paper goods are your forte. No matter your expertise, laser engraving and marking can be your linchpin to capturing a huge market just waiting to be claimed: the industry of personalized gifts.
But how does laser engraving and marking factor into personalization and your business?
Here are three benefits to adding the unique and priceless service to your customers:
1. Extensive Applications and Income Benefits
Laser engraving and marking have been growing in popularity for years in the gift industry because of their numerous applications, such as laser marking stainless steel. But today, improvements in laser technology have expanded its use to manufacturing products made from materials as diverse as fabrics, glass, stone, leather, paper, and acrylic. As a result, businesses that specialize in clothes, handcrafted items, and even food now have more opportunities to make their products stand out. Increasing the value of a product 400% or more is not unheard of after a priceless laser engraving is added to the surface.
Laser engraving and marking machines can now etch or print unique patterns on products like t-shirts, canvas bags, steel tumblers, stationery, leather wallets, notebooks, and more. Food businesses can now personalize their packaging. Engraved tin cans and laser-embossed boxes, ribbons, and cards, for example, are popular packaging accessories for edible gifts like Christmas cookies or Valentine’s Day chocolates.
Offer personalization as an extra service, and in addition to diversifying your products, experience for yourself how a laser machine can add to your revenue streams.
2. Laser Engraving and Marking Expands Possibilities for Personalization
Gift shops in particular stand to earn more if they offer personalization. Surveys show that customers are willing to pay extra for personalized products — a behavior that results from our tendency as consumers to attach sentiment to otherwise generic items. We’ve all experienced the thrill of searching for a keychain with our name on it – what if you could guarantee that no matter the name, your customer will always be able to buy an item with their unique name or initials?
With a laser machine, your business can appeal to people’s emotions and use personalization as a selling point. Consider how jewelers offer engraving as an extra service. Customers love the idea of engraving names, important dates, or special quotes into rings, necklaces, watches, lockets, and other pieces with sentimental value.
Any business can adopt this strategy as well. It’s only a matter of marketing the service and showing how personalizing products makes an everyday item more special.
3. Personalized Gifts Have a Strong Appeal
Is your business already heavily into the gift industry? Take advantage of the various applications of laser and use it to boost your products’ appeal.
Personalized gifts make recipients feel special, cared for, and loved. They suggest that the giver invested time, effort, and money to give thoughtfully. Few other gifts can leave the same impression. Don’t underestimate the value of this market: invest in a portable laser machine that will enable you to produce one-of-a-kind items. Arm your customers with the ability to give gifts that make a statement.
Personalized gifts also suggest exclusivity and premium service. Customers in general relish VIP treatment and feel gratified when businesses offer them the chance to customize their orders. Hence, personalization will increase client satisfaction, encouraging customers to engage with businesses and encourage your customers to become repeat buyers.
These and more possibilities await your business in the gift industry can help you grow and diversify your business? Contact us today.