6 NEW WAYS TO HELP FAMILIES HEAL WITH AP LAZER
With cremation on the rise, and big-box retail stores like Walmart and Costco selling caskets, urns and other memorial products, funeral homes are in need of new revenues and profits.
AP Lazer, the industry standard for personalizing caskets, monuments and other memorial items will give your funeral home business the competitive advantage you need to survive in a shrinking market while offering your customers the personalized service they deserve.
1. Tribute Memorials
Videos can capture a lifetime of memories for families, but a granite monument or Tribute Memorial, adorned with family photos and special memories will keep your customers’ memories alive forever.
If you currently offer your customers any kind of tribute video, you have created the perfect opportunity to offer a Tribute memorial.
Families will have gone through years and years of photographs and cherished memories and will already have selected their favorite photos to share with loved ones. Those favorite photos can be laser engraved onto a memorial, creating a high profit, high satisfaction product your customers won’t be able to turn down.
2. Laser Engraved Caskets
Until now, a laser engraved casket in the funeral industry has been an uncharted territory.
Traditional “boxed up” laser machines don’t have the capacity to engrave a large items such as a casket due to their size and weight restrictions.
Some funeral homes are adding laser engravings as a value added service, thus selling more caskets.
There are many design options for personalization on a casket. Getting to know your family and learning about their loved one will help determine what kind of artwork they may like.
Most everybody is passionate about something whether it be their religion, music, sports, family, animals or even skydiving – there is artwork out there to capture any interest.
3. Cremation Urns
What if you could offer a laser engraved personalized urn for each and every one of your customers opting for cremation?
urn that reflected their life, memories and all of the unique characteristics that made them the person they were?
AP Lazer provides you the ability to do just that by adding photos, text, and other artwork to the urns you are already stocking.
4. Personalized Keepsakes
It’s becoming a popular trend give funeral attendees a little something to take away, a trinket or keepsake to keep your departed loved on in their hearts after the funeral. It’s also a nice gesture of thanks for their support.
A laser engraving can add a personal touch, making a keepsake even more special. We’re liking things like mini glass hearts, river rocks, and even a wooden bottle opener. All of these can be laser engraved with an AP Lazer.
Granite and slate tiles make great memorials keepsakes, as they can be placed in any home or garden setting.
5. Pet Memorials
The pet industry is a growing industry that shows no sign of slowing. In 2014, it was a 57 billion dollar market. People cherish their pets and consider them members of their family.
Pet parents are often left devastated when a beloved friend passes and will do anything to take the hurt away. Pet markers range in price from $89 – $499 each and can bring you many new customers.
6. Diversify Into Life!
Once you are successfully offering personalized laser engraved options for your families dealing with the loss of a loved one, you can then move into the diversification aspect of your laser machine.
People love personalized gifts to remember the special events in their life: the birth of a child, christenings, birthdays, retirements and weddings just to name a few. Did you know that the average shopper spends $830 on gifts each year? Imagine if 250 of your customers spent just a quarter of that with you.
That’s an extra $50,000 in additional revenue in just one year! (More than enough to pay for your laser machine!) What about all the funeral attendees in and out of your facility on a weekly basis?