Tag Archives: laser engraved urns

specialize in remembrace with a laser engraver

6 Ways a Laser Machine can Help you Specialize in Remembrance

specialize in remembrace with a laser engraver

When it comes to planning a funeral or life celebration, not all families are price conscious.  If a product provides a sentimental experience and supports the grieving process,  many families will invest in items to adequately memorialize their loved one.  As more personalization options become available,  offering these products is a must if you want to keep up with the hottest market trends.  The best part? Even families who choose cremation are interested in unique products that provide comfort and value as they memorialize their loved one.

Your goal as a funeral home should be to create memorable celebrations for all families, regardless if they choose cremation or a burial.  Focus on wowing families and attendees with unique products that make people want to come to YOU instead of your competitor. Educate them on the importance of memorialization a and these products will sell themselves.

1. Laser Engraved Memorial Tiles

laser engraved memorial tiles

There are so many possibilities for a simple granite tile. Granite is very easily engraved and produces a beautiful finish. Engrave any photo, text or other artwork to create a lasting, impressive and affordable product. These tiles can be used in a variety of ways: consider gifting a few to each family to thank them for their service, offer them for purchase to family members as well as attendees. A beautiful tile can make quite a statement on a shelf or fireplace mantle; you can bet that everyone will be asking where such a unique tribute came from.

2. Laser Engraved Urns

laser engraved urns

So many families opt for cremation but have no idea what to do with the remains. If families are given the chance to honor their loved one with a bit of personalization, they’ll be more likely to purchase an urn. You could even offer complimentary personalization to boost your urn sales. Have remains left behind? When business is slow, call the families and offer them a free engraving. A simple name and date is an excellent gesture and will more than likely free up some space in your back room. Imagine how much revenue you can earn from implementing these ideas!

Matt Buxton from Buxton & Bass Okeechobee Funeral Home is creating his own line of affordable wooden urns.

Wood laser cut urn
Photos courtesy of Buxton & Bass Okeechobee Funeral Home & Crematory

Read more about Matt Buxton and how he’s using AP Lazer here.

Interested in Learning More?

Call Today: 800-585-8617

3. Laser Engraved/Cut Keepsakes

laser engraved keepsake items

Funeral keepsakes are a fairly popular trend that are showing up at funerals, memorials, and life celebration events. A unique keepsake will reflect the life of the decedent and are usually personalized in some way. Laser etch wine glasses for the wine lover, produce laser cut bookmarks for the book lover or hand out laser engraved wooden coaster or ornaments with the name of the loved one. The possibilities are endless; dozens of materials can be personalized with a laser. (What about offering your engraving services to celebrants who are seeking unique personalized keepsake items?)

Are you ready for AP Lazer to take funeral personalization to the next level? Request an information pack today.

4. Laser Engraved Tribute Memorials

Tribute Memorials

Just as Tribute Videos support the grieving process, Tribute Memorials offer the same comfort. Families can choose their favorite photos to create a memorial that will tell a life story and be admired for generations to come. Consider branding your Tribute Memorials so that people visiting the cemetery know exactly who offers these amazing forever memorial. AP Lazer was born in the monument industry, so if there’s something we are passionate about, this is it. Our open architecture makes it possible to engrave items of any size and any weight, including a 2,000-pound granite memorial. Read more about this rising trend here.

5. Laser Engraved Caskets

engraved casket designsAdding a completely personalized laser engraving to a casket allows families to truly reflect the life of their loved one. When you offer a laser engraved casket, the personalization options are endless. Nearly any piece of artwork, text, bible verses, song lyrics, etc. can be permanently marked on a casket. Laser engravings will set you apart from your competitors, add a high level of customer satisfaction to your services and can add more profit to your casket sales. AP Lazer customers share that they can add 10% to each of their casket sales when offering a personalized laser engraving. And guess what? Selling a $400 engraving just twice a month will pay the monthly lease of the AP Lazer recommended for funeral homes. Learn more about casket engraving here.

6. Laser Engraved Cremation Memorials

laser engraved cremation memorial

Before you let your cremation customers settle for an urn, educate them on the best way to memorialize their loved one: with a cremation memorial.  Many people don’t even know this option exists! There are dozens of attractive memorials specifically designed for cremation. Columbariums, benches and even traditional memorials are all rising in popularity.  The best cremation memorials allow for some type of personalization –  our favorite being high-resolution laser engravings, of course!  By providing a variety of practical and desired solutions for cremation and personalization, you can turn your cremation sales into a gold mine!

With cremation on the rise, it’s more important than ever to create new revenue streams that can carry your business through the years to come. Laser technology can provide dozens of ways to excite and wow families, create meaningful tributes and add both profit and value to your services.

Let us show you how you can increase revenue with laser technology. Click here to request more information, or give us a call at 800-585-8617.

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Purchase and Leasing Economics for Funeral Homes

Purchase Economics for FHFrom 2005 to 2015, the cremation rate increased from 32.3% to 48.5% (16.2%). 2104 funeral homes shut their doors during the same period. Do the math. That means that for every 1% rise in cremation, 130 funeral homes close their doors. By 2030, the predicted cremation rate will be 71%. At the same rate, 2925 more funeral homes will shut down.

AP Lazer will be your knight in shining armor. It will generate significant amounts of revenue from places you never thought possible. If you only add personalization to the products you already offer like caskets, urns and monuments you can pay for your AP Lazer in a few short months.

Laser Engraved goods

Once your machine is paid for, anything else you do with it is mostly profit. You can offer other laser engraved items to your customers such as memorial jewelry, memorial plaques, and other commemorative items.

One customer offers laser engraved river rocks (costing him less than $0.30/each) that families hand out to all funeral attendees in memory of their loved one.

lasered goods

Diversify into brand new industries and offer your community a new service. After all, you have spent years building your reputation and have shared many intimate moments in the darkest times of life.

From urns, caskets, granite memorials and all types of commemorative memorial products, AP Lazer gives you the ability to avoid becoming a statistic. We’re confident your business will succeed with AP Lazer so we’ve put together this handy graph to show you just how much revenue you can generate with engraving products you already offer.

Purchase Economics of AP Lazer

purchase economics of ap lazer

  • The laser system recommended for the funeral industry is the SN4836. This machine includes laptop computer, software, training and set up assistance and costs about $40,000.
  • With conservative engraved product volume assumptions of 2 caskets, 4 urns and 2 monuments per month, enough profit can be made in just 14 months to completely pay for the AP Lazer machine.
  • Operating costs are simply 1 person at $20 per hour to run the machine and a small amount of electricity to power it.
  • Based on these conservative low volume assumptions, you can make $42,000 in new revenue and $34,000 in profit, or 79% operating profit margin for your business in just 1 year with AP Lazer.

Leasing Economics of AP Lazer

If purchasing large equipment is not an option for your business at this time, we offer leasing programs to suit your needs.

Leasing Economics

  • Lease a machine over a 5 year period at $789/ month (Tier I credit) and just slightly higher at $860/ month (Tier III credits.) After 5 years you can buy the machine for $1.
  • With conservative engraved product volume assumptions of 2 caskets, 4 urns and 2 monuments per month, you can make significant profit immediately using the AP Lazer.
  • Operating costs are simply 1 person at $20 per hour to run the machine, a small amount of electricity to power it and your month lease payment.
  • Based on these conservative low volume assumptions, you can make $42,000 in new revenue and $23,000 in profit or 55% operating profit margin for your business in just one year.

In summary, AP Lazer is a great high margin supplemental business for any funeral home, whether you purchase or lease.

Generate even more revenue when you become a Memory Care Provider.

Interested in Learning More?

Call Today: 800-585-8617