Tag Archives: granite

rock a laser funeral home

4 Ways Your Funeral Home Can Rock a Laser Engraver (+ a Bonus!)

rock a laser funeral home
As the funeral industry changes and evolves, personalization has become one of the trends that shouldn’t be ignored. Families want unique ways to honor their loved ones, resulting in a funeral that is not much of a funeral at all, but more so a life celebration.So maybe you’ve considered adding some technology to your operation, a piece of equipment that can personalize many products, materials, and experiences. Perhaps you’ve considered adding personalized laser engraving services to your offerings. But maybe, you don’t know where to start. So today, we’re sharing four ways you can utilize a laser engraving machine to help your families in their grieving process.

  1. Market the Heck out of Cremation (with personalization)

    Believe it or not, cremation can actually bring you success! Instead of just offering cremation, specialize in it. Many people who opt for cremation don’t necessarily choose it because it’s cheap. Although price is a major factor, memories of their loved one are more so. Instead of undervaluing cremation, put the value back into by showcasing a broad variety of cremation memorials and educating families on the importance of memorialization and personalization. A personalized laser engraving on an urn or memorial turns the ordinary into an extraordinary life tribute. Delight your families, and add hundreds of dollars of profit to your cremation sales. View SuperNova’s (our parent company) Cremation Solutions Catalog to see what kinds of products are available for your customers who choose cremation.
    lasered_cremation_memorial

  2. Promote Tribute Memorials with Tribute Videos

    If you’re already offering your families Tribute Videos, you’ve created the perfect opportunity to offer Tribute Memorials. While a video capture a lifetime of memories, a tribute memorial laser engraved with family photos and special memories will keep your customers’ memories alive forever and help in the grieving process. Families will have gone through years and years of photographs and will already have favorite photos and memories in mind. Get inspired with Tribute Memorials here.AP16_BLOG_lazerock_photos_Paetsch3

  3. Offer Pet Memorials

    The pet industry is huge! Lucky for you, it lacks pet memorialization options. As a Funeral Director, helping families with the loss of their pet will be 2nd nature. Team up with local vets and pet stores to offer beautiful laser engraved pet memorials. It’s a growing 12 billion dollar market you need to tap into.laser engraved pet memorial products

  4. Personalized Keepsakes

    It’s becoming a popular trend give funeral attendees a little something to take away, a trinket or keepsake to keep your departed loved on in their hearts after the funeral. It’s also a nice gesture of thanks for their support. A laser engraving can add a personal touch, making a keepsake even more special. We’re liking things like mini glass hearts, river rocks, and even a wooden bottle opener. All of these can be laser engraved with an AP Lazer.  laser engraved keepsakes

Interested in Learning More?

Call Today: 800-585-8617

Bonus! Diversify with a Laser Machine

Once you are successfully offering personalized laser engraved options for your families dealing with the loss of a loved one, you can then move into the diversification aspect of your laser machine. You’ve spent many years building loyalty and relationships with your community, and now is an ideal time to let that payoff! People love personalized gifts to remember the special events in their life: the birth of a child, christenings, birthdays, retirements and weddings just to name a few. Did you know that the average shopper spends $830 on gifts each year? Imagine if 250 of your customers spent just a quarter of that with you. That’s an extra $50,000 in additional revenue in just one year! (More than enough to pay for your laser machine!) What about all the funeral attendees in and out of your facility on a weekly basis?

As far as diversification goes, that is just the tip of the iceberg. There are dozens of profitable markets that are just waiting to be tapped into!

So there you have it, four ways your funeral home can rock a laser engraving machine and even a little bonus.

What other ways do you think you could use a laser engraver in your funeral home? Let us know in the comments below.

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Monument dealers objections

Monument Retailers’ Top 5 Objections

Monument dealers objections

Are you like many monument retailers who feel like you “just can’t right now”? Although purchasing a laser engraving machine is quite a commitment, the payoff and ROI can be huge if you are willing to put the machine to work for you. In this article, we’re addressing the most common concerns monument retailers have when considering adding a laser etching/engraving machine to their business.

  1. “I don’t sell enough laser etchings to justify buying a laser machine.”
    Are you promoting laser etchings? Many monument retailers admit they are not promoting laser etchings as much as they should be. Why aren’t they promoting them? After all, that is where the profit is! Here’s a few reasons:
  • They do their own sandblasting in house and focus on promoting that service.
  • They don’t own a laser machine.

We all know that you won’t sell what you don’t promote! Laser etchings are the hottest market trend in the monument industry –  anything can be lasered on granite: portraits, family photos, photos of their homes, cars, art, signatures, hand prints, footprints, poems, verses, songs, graphics, emblems…the list goes on. Unlike sandblasting, there are no size limitations for text and other artwork. Monument retailers have been promoting the personalization a hand etched monuments for years, so promoting customized laser engravings should come naturally. Laser etchings provide more profit than a hand etching, and you can charge less than hand etching.

tribuite plaque cta

AP Lazer machine’s price point is such that, even if you sell just one or two laser etching in a month, you will make a profit on your machine.

  1. “I don’t have time to learn how to run the machine.”
    On average, a monument layout can be completed in about 30 minutes. More detailed scenes and multiple photo layouts will take a bit more time, but the profits are also increased. Our open architecture and EZ Leveling System make set up easy for the operator to get the monument set up beneath the laser head. Upon completion of our training program, you will be able to handle engraving a handful of jobs a month. As you grow into completing two or more jobs a week, it becomes cost-effective to hire a graphic designer. The designer can complete all layouts, run the machine and create additional advertising materials to promote your new service. Talk about a win-win!

Interested in Learning More?

Call Today: 800-585-8617

 

  1. “A Laser machine costs too much.” The average cost of our largest model, the AP Lazer SN4836 is less than $4 per hour in an 8 hour day over the life of the machine. That factors in machine cost, maintenance, space, and electricity. A laser machine is the lowest cost and most efficient piece of equipment you can purchase for finishing monuments. The labor, maintenance, and consumables cost (stencil, sand, glue, etc.) for sandblasting is much higher than the tools and materials you need to offer laser engravings. When compared to hand etchings, laser engravings are a more cost effective solution, since they are finished much faster. Unlike hand etching, once artwork is created, you can use it again and again.
    laser engraved granite memorials
  1. “I don’t have the money to pay for it.” Cash flow is always a huge concern for any business. What many don’t realize is that the AP Lazer machine will actually generate positive cash flow for you. We have a lease-to-own program available making it possible to keep cash in hand and credit with your bank. The jobs you are completing will pay for your machine, plus, you will have extra cash to help pay for other expenses. Leasing is a smart way to get the machine in your hands and start making profit right away.
  1. “There is no money in other markets/no diversification.” The monument market is a small market, as people buy a monument once or twice in their lifetimes. To top it off, as the cremation rate rises, funeral homes and cemeteries are diversifying into your market! When your overhead is paid by your current monument sales, diversifying is a low risk move in the right direction. One monument company began offering  personalized gifts, awards and trophies. After only 4 years they are  generating over $300,000 in yearly revenue. The personalization business is a recurring business, and your customers will come back often.The market and revenue is there for the taking and you only need the tools to get into it. Check out 20 unique things you can do with a laser engraving machine.laser engraver for classroom

Stop dragging your feet and start making money!

A Laser machine is a great way to increase your sales and profit now, and plan for the future with diversification. If you wait any longer, you are going to miss out on the marketing and leadership advantage and your competitor is going to beat you to the punch.

This is an investment you can’t afford not to make.

Have more concerns or questions? Find out why AP Lazer is the best granite laser engraver by clicking here. Shoot us an email give us a call, or contact us via our online form here.

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laser engraver for granite

Granite Laser Engraver from AP Lazer

laser engraver for granite

When laser engraving on granite, the surface of the polished stone is removed by the laser beam resulting in high resolution, high detail and most of all, high quality artwork. The best contrast will be achieved when engraving on black granite which produces a black and white gray scale photo engraving. A laser engraving on granite will last as long as the polish on the stone which is typically hundreds of years.

Why AP Lazer is the Best Granite Laser Engraver

AP Lazer was born in the monument industry, therefore granite laser engraverwe have many years of experience laser engraving granite. AP Lazer’s patented design was fine tuned to fit the needs of heavy granite engraving:

  • Open Architecture This patented feature provides users the option to fully remove the z-table (or home base) and roll large bulky granite objects directly beneath the laser beam. To utilize this feature, the removable laser top will need to be in place on the Utility Carriage, which comes standard with most machines. Read more about our accessories here.
  • EZ Leveling System 4 wheels on the each corner of the machine allow you to adjust the four corners independently. The EZ Leveling System eliminates the need to use shims to level materials and increases safety when working with heavier materials such as granite.
  • Size of Work Space is important when choosing a laser system. AP Lazer systems have work spaces ranging from 18″ x 12″ to 48″ x 36″. The larger your work space, the larger engraving you can complete without having to tile artwork.
  • Electrical Requirements for the AP Lazer are a 110v. Unlike other machines, AP Lazer plugs directly into any common electrical outlet.
  • Multi layer Engraving means that you can run one job but utilize multiple speed and power settings. Engrave text at a higher power level and raster images at a lower power setting simultaneously, saving you both time and money.
  • Cost of Laser Machine The average cost of our largest model, the SN4836 is less than $4 per hour in an 8 hour day over the life of the machine. That factors in machine cost, maintenance, space, and electricity. AP Lazer costs quite a bit less than other large format laser systems that are capable of engraving large and heavy pieces of granite. Lease-to-own programs make it possible to get a laser machine in your hands, pass the slight learning curve and start making money with your laser machine before making your first payment!

Laser Engraved Granite Applicationslaser engraved war memorial

War memorials and historic memorials are peppered throughout the U.S. to honor and celebrate a war, victory, or historic event. They are most often made from granite and range in size from small markers to larger than life structures. To engrave a large memorial you must first have a laser machine that has the capabilities to engrave large, heavy objects. With no size or weight restrictions, AP Lazer’s open architecture granite laser engraver can handle even the largest of granite pieces.

Pet Memorial Products are a 12 billion dollar industry that shows no signs of slowing down. Many ‘pet parents’ consider their pets members of their families and will spend upwards of $500 for a permanent tribute of their pet. Popular pet memorial products include mini granite memorials and markers, cremation urns, and granite display plaques.laser engraved pet memorial products

Family memorials, gravestones and tombstones have come a long way in the past hundred years. What were once blocks of granite hand carved with a family name and dates have evolved into what most would consider works of art. Precious family memories and photos can be kept alive forever by laser engraving virtually anything into the surface of the granite.laser engraved granite memorials

Interior Designs include counter tops, tile back splashes and even large granite table tops for business establishments. Whether your customers want a decorative engraving or a company logo, AP Lazer’s granite laser engraver can handle even the largest of requests.Granite engraver for interior designs

Not all laser engraving machines are equal.

If you’re looking to produce the highest quality engravings on granite, an AP Lazer is your solution.
It’s open architecture and multiple configuration options makes it the best granite laser engraver for many industries. Memorialists, stone fabricators, flooring and tile shops, custom home and commercial builders and architects are all utilizing AP Lazer’s open architecture to produce high profit, high satisfaction products. Our granite engraving machines are easy to learn and operate, work similarly to a printer, are plug and play and come with on-site training and 24/7 technical support.

Have questions? A representative will be more than happy to speak with you (we have enough information on engraving granite alone to chat for a few days, at least!) about integrating an AP Lazer machine into your new or existing establishment. You can also contact us online here.