Tag Archives: funeral home

rock a laser funeral home

4 Ways Your Funeral Home Can Rock a Laser Engraver (+ a Bonus!)

rock a laser funeral home
As the funeral industry changes and evolves, personalization has become one of the trends that shouldn’t be ignored. Families want unique ways to honor their loved ones, resulting in a funeral that is not much of a funeral at all, but more so a life celebration.So maybe you’ve considered adding some technology to your operation, a piece of equipment that can personalize many products, materials, and experiences. Perhaps you’ve considered adding personalized laser engraving services to your offerings. But maybe, you don’t know where to start. So today, we’re sharing four ways you can utilize a laser engraving machine to help your families in their grieving process.

  1. Market the Heck out of Cremation (with personalization)

    Believe it or not, cremation can actually bring you success! Instead of just offering cremation, specialize in it. Many people who opt for cremation don’t necessarily choose it because it’s cheap. Although price is a major factor, memories of their loved one are more so. Instead of undervaluing cremation, put the value back into by showcasing a broad variety of cremation memorials and educating families on the importance of memorialization and personalization. A personalized laser engraving on an urn or memorial turns the ordinary into an extraordinary life tribute. Delight your families, and add hundreds of dollars of profit to your cremation sales. View SuperNova’s (our parent company) Cremation Solutions Catalog to see what kinds of products are available for your customers who choose cremation.
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  2. Promote Tribute Memorials with Tribute Videos

    If you’re already offering your families Tribute Videos, you’ve created the perfect opportunity to offer Tribute Memorials. While a video capture a lifetime of memories, a tribute memorial laser engraved with family photos and special memories will keep your customers’ memories alive forever and help in the grieving process. Families will have gone through years and years of photographs and will already have favorite photos and memories in mind. Get inspired with Tribute Memorials here.AP16_BLOG_lazerock_photos_Paetsch3

  3. Offer Pet Memorials

    The pet industry is huge! Lucky for you, it lacks pet memorialization options. As a Funeral Director, helping families with the loss of their pet will be 2nd nature. Team up with local vets and pet stores to offer beautiful laser engraved pet memorials. It’s a growing 12 billion dollar market you need to tap into.laser engraved pet memorial products

  4. Personalized Keepsakes

    It’s becoming a popular trend give funeral attendees a little something to take away, a trinket or keepsake to keep your departed loved on in their hearts after the funeral. It’s also a nice gesture of thanks for their support. A laser engraving can add a personal touch, making a keepsake even more special. We’re liking things like mini glass hearts, river rocks, and even a wooden bottle opener. All of these can be laser engraved with an AP Lazer.  laser engraved keepsakes

Interested in Learning More?

Call Today: 800-585-8617

Bonus! Diversify with a Laser Machine

Once you are successfully offering personalized laser engraved options for your families dealing with the loss of a loved one, you can then move into the diversification aspect of your laser machine. You’ve spent many years building loyalty and relationships with your community, and now is an ideal time to let that payoff! People love personalized gifts to remember the special events in their life: the birth of a child, christenings, birthdays, retirements and weddings just to name a few. Did you know that the average shopper spends $830 on gifts each year? Imagine if 250 of your customers spent just a quarter of that with you. That’s an extra $50,000 in additional revenue in just one year! (More than enough to pay for your laser machine!) What about all the funeral attendees in and out of your facility on a weekly basis?

As far as diversification goes, that is just the tip of the iceberg. There are dozens of profitable markets that are just waiting to be tapped into!

So there you have it, four ways your funeral home can rock a laser engraving machine and even a little bonus.

What other ways do you think you could use a laser engraver in your funeral home? Let us know in the comments below.

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Become a Memory Care Provider with AP Lazer

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What does it mean to be a Memory Care Provider?

Become a Memory Care Provider means taking part in all of the memories and precious moments for those in your community, opposed to just providing them services when death occurs. There are many life events that deserve to be remembered: Christenings, birthdays, graduations, wedding, retirements and more. It also means creating a truly unique and personalized experience for your end of life celebrations.

Interested in Learning More?

Call Today: 800-585-8617

Memory Care

Why should I become a Memory Care Provider?

From 2005 – 2015, the cremation rate increased by roughly 16%. In the same time period, 2104 funeral homes closed their doors. Coincidence? Probably not. That means, that for every 1% rise in cremation, 130 funeral homes will be out of business. What does that mean for your future? Becoming a Memory Care Provider is your chance to rejuvenate and revitalize your business. Now is the time to expand the products and services you offer to your community. In addition to unique and personalized end of life celebrations, create a need for something that doesn’t yet exist within your industry.

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What do I receive as a Memory Care Provider?

All Memory Care Providers receive:

  • Our exclusive Memory Care Starter kit containing an assortment of laser engraved products so you can start selling right away.Memory Care Sample Kit
  • A branding kit containing a window sticker for your storefront and signage alerting your customer
  • A marketing kit containing pre designed brochures, a laser engraved product slideshow for your display and a pack of B2B postcards to mail.
  • Support after your AP Lazer purchase. We know your industry and will hold your hand every step of the way.

When it comes time to plan a funeral you will have already built and nurtured relationships and shared memories with those in your community and you can provide a personalized end of life celebration.

What are you waiting for? Now is the time to switch your business outlook to being a Memory Care Provider. By supporting your customers in all of the special memories life has in store for them, you will: Create brand loyalty, increase the value of your products, shape unique experiences and delight your customers all while making a substantial amount of profit and rising to the top of your shrinking market!

memory care ebook download

 

If you’d like to learn more about AP Lazer systems, or becoming a Memory Care Provider, email us or give us a call: 800-585-8617.

casket personalization

Offering a Laser Engraved Casket

casket personalization

Why Offer a Laser Engraved Casket?

Life is not the process of accumulating wealth, but a journey of collecting memories. Life ends when death occurs, however, life’s beautifully written story can be relived when personalization is integrated into not just a funeral service, but a casket and forever memorial. Adding a completely personalized laser engraving to a casket allows families to truly reflect the life of their loved one. When you offer a laser engraved casket, the personalization options are endless. Nearly any piece of artwork, text, bible verses, song lyrics, etc. can be permanently marked on a casket. Laser engravings will set you apart from your competitors, add a high level of customer satisfaction to your services and can add more profit to your casket sales.

What Casket Materials can be Engraved?laser engraved casket

Today’s caskets are most commonly made of wood, (oak, pine, bamboo and walnut just to name a few) steel and metal, along with the new kids on the block: acrylic, wool and even cloth covered. The versatility of a laser engraving machine provides you the ability to mark all of these materials with ease. AP Lazer’s open architecture creates the perfect set up to engrave large bulky items like caskets.

Interested in Learning More?

Call Today: 800-585-8617

Profit Capabilities

Until now, a laser engraved casket in the funeral industry has been an uncharted territory. Traditional “boxed up” laser machines don’t have the capacity to engrave a large items such as a casket due to their size and weight restrictions. With personalization on the rise, and the introduction of AP Lazer into the industry, funeral homes are now able to add a minimum of 10% to each of their casket sales when offering a laser engraved casket. Some funeral homes are adding laser engravings as a value added service, thus selling more caskets. Selling a $400 engraving just twice a month will pay the monthly lease of the AP Lazer most recommended for funeral homes.

Click here to view the purchase and leasing economics of an AP Lazer.

Laser Engraved Casket Designs

There are many design options for personalization on a casket. Getting to know your family and learning about their loved one will help determine what kind of artwork they may like. Most everybody is passionate about something whether it be their religion, music, sports, family, animals or even skydiving – there is artwork out there to capture any interest. Add the names and dates and you can come up with a uniquely personalized casket honoring the legacy of a life once lived. Any additional engravings are pure profit.

Click here to request a sample package.

engraved casket designs

What Funeral Homes are Saying

ap lazer testimonial“We bought our AP Lazer about 2 years ago. We’ve been excited since the first day we brought it into our place and can’t live without it. There are so many people in the industry that can take advantage of additional revenues AP Lazer provides.” [watch full testimonial]
Mike Mims – Cherokee Caskets

ap lazer testimonial“We do engravings for cremation item and headstone engravings for a lot of families. [AP Lazer is] very easy to use and the staff is great. We’ve been able to diversify, we’re not just focusing on funeral home items. [We have plans to] start doing more memorials and other gifts for grieving families.” [watch full testimonial]
Mark McKenzie – McKenzie Funeral Services

In Summary

Adding personalization to caskets with a laser engraving provides your families with another level satisfaction when celebrating a loved one’s life. Additionally, it will provide your funeral home with a new way to add revenue to both existing and new product offerings.