Tag Archives: cremation

specialize in remembrace with a laser engraver

6 Ways a Laser Machine can Help you Specialize in Remembrance

specialize in remembrace with a laser engraver

When it comes to planning a funeral or life celebration, not all families are price conscious.  If a product provides a sentimental experience and supports the grieving process,  many families will invest in items to adequately memorialize their loved one.  As more personalization options become available,  offering these products is a must if you want to keep up with the hottest market trends.  The best part? Even families who choose cremation are interested in unique products that provide comfort and value as they memorialize their loved one.

Your goal as a funeral home should be to create memorable celebrations for all families, regardless if they choose cremation or a burial.  Focus on wowing families and attendees with unique products that make people want to come to YOU instead of your competitor. Educate them on the importance of memorialization a and these products will sell themselves.

1. Laser Engraved Memorial Tiles

laser engraved memorial tiles

There are so many possibilities for a simple granite tile. Granite is very easily engraved and produces a beautiful finish. Engrave any photo, text or other artwork to create a lasting, impressive and affordable product. These tiles can be used in a variety of ways: consider gifting a few to each family to thank them for their service, offer them for purchase to family members as well as attendees. A beautiful tile can make quite a statement on a shelf or fireplace mantle; you can bet that everyone will be asking where such a unique tribute came from.

2. Laser Engraved Urns

laser engraved urns

So many families opt for cremation but have no idea what to do with the remains. If families are given the chance to honor their loved one with a bit of personalization, they’ll be more likely to purchase an urn. You could even offer complimentary personalization to boost your urn sales. Have remains left behind? When business is slow, call the families and offer them a free engraving. A simple name and date is an excellent gesture and will more than likely free up some space in your back room. Imagine how much revenue you can earn from implementing these ideas!

Matt Buxton from Buxton & Bass Okeechobee Funeral Home is creating his own line of affordable wooden urns.

Wood laser cut urn
Photos courtesy of Buxton & Bass Okeechobee Funeral Home & Crematory

Read more about Matt Buxton and how he’s using AP Lazer here.

Interested in Learning More?

Call Today: 800-585-8617

3. Laser Engraved/Cut Keepsakes

laser engraved keepsake items

Funeral keepsakes are a fairly popular trend that are showing up at funerals, memorials, and life celebration events. A unique keepsake will reflect the life of the decedent and are usually personalized in some way. Laser etch wine glasses for the wine lover, produce laser cut bookmarks for the book lover or hand out laser engraved wooden coaster or ornaments with the name of the loved one. The possibilities are endless; dozens of materials can be personalized with a laser. (What about offering your engraving services to celebrants who are seeking unique personalized keepsake items?)

Are you ready for AP Lazer to take funeral personalization to the next level? Request an information pack today.

4. Laser Engraved Tribute Memorials

Tribute Memorials

Just as Tribute Videos support the grieving process, Tribute Memorials offer the same comfort. Families can choose their favorite photos to create a memorial that will tell a life story and be admired for generations to come. Consider branding your Tribute Memorials so that people visiting the cemetery know exactly who offers these amazing forever memorial. AP Lazer was born in the monument industry, so if there’s something we are passionate about, this is it. Our open architecture makes it possible to engrave items of any size and any weight, including a 2,000-pound granite memorial. Read more about this rising trend here.

5. Laser Engraved Caskets

engraved casket designsAdding a completely personalized laser engraving to a casket allows families to truly reflect the life of their loved one. When you offer a laser engraved casket, the personalization options are endless. Nearly any piece of artwork, text, bible verses, song lyrics, etc. can be permanently marked on a casket. Laser engravings will set you apart from your competitors, add a high level of customer satisfaction to your services and can add more profit to your casket sales. AP Lazer customers share that they can add 10% to each of their casket sales when offering a personalized laser engraving. And guess what? Selling a $400 engraving just twice a month will pay the monthly lease of the AP Lazer recommended for funeral homes. Learn more about casket engraving here.

6. Laser Engraved Cremation Memorials

laser engraved cremation memorial

Before you let your cremation customers settle for an urn, educate them on the best way to memorialize their loved one: with a cremation memorial.  Many people don’t even know this option exists! There are dozens of attractive memorials specifically designed for cremation. Columbariums, benches and even traditional memorials are all rising in popularity.  The best cremation memorials allow for some type of personalization –  our favorite being high-resolution laser engravings, of course!  By providing a variety of practical and desired solutions for cremation and personalization, you can turn your cremation sales into a gold mine!

With cremation on the rise, it’s more important than ever to create new revenue streams that can carry your business through the years to come. Laser technology can provide dozens of ways to excite and wow families, create meaningful tributes and add both profit and value to your services.

Let us show you how you can increase revenue with laser technology. Click here to request more information, or give us a call at 800-585-8617.

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rock a laser funeral home

4 Ways Your Funeral Home Can Rock a Laser Engraver (+ a Bonus!)

rock a laser funeral home
As the funeral industry changes and evolves, personalization has become one of the trends that shouldn’t be ignored. Families want unique ways to honor their loved ones, resulting in a funeral that is not much of a funeral at all, but more so a life celebration.So maybe you’ve considered adding some technology to your operation, a piece of equipment that can personalize many products, materials, and experiences. Perhaps you’ve considered adding personalized laser engraving services to your offerings. But maybe, you don’t know where to start. So today, we’re sharing four ways you can utilize a laser engraving machine to help your families in their grieving process.

  1. Market the Heck out of Cremation (with personalization)

    Believe it or not, cremation can actually bring you success! Instead of just offering cremation, specialize in it. Many people who opt for cremation don’t necessarily choose it because it’s cheap. Although price is a major factor, memories of their loved one are more so. Instead of undervaluing cremation, put the value back into by showcasing a broad variety of cremation memorials and educating families on the importance of memorialization and personalization. A personalized laser engraving on an urn or memorial turns the ordinary into an extraordinary life tribute. Delight your families, and add hundreds of dollars of profit to your cremation sales. View SuperNova’s (our parent company) Cremation Solutions Catalog to see what kinds of products are available for your customers who choose cremation.
    lasered_cremation_memorial

  2. Promote Tribute Memorials with Tribute Videos

    If you’re already offering your families Tribute Videos, you’ve created the perfect opportunity to offer Tribute Memorials. While a video capture a lifetime of memories, a tribute memorial laser engraved with family photos and special memories will keep your customers’ memories alive forever and help in the grieving process. Families will have gone through years and years of photographs and will already have favorite photos and memories in mind. Get inspired with Tribute Memorials here.AP16_BLOG_lazerock_photos_Paetsch3

  3. Offer Pet Memorials

    The pet industry is huge! Lucky for you, it lacks pet memorialization options. As a Funeral Director, helping families with the loss of their pet will be 2nd nature. Team up with local vets and pet stores to offer beautiful laser engraved pet memorials. It’s a growing 12 billion dollar market you need to tap into.laser engraved pet memorial products

  4. Personalized Keepsakes

    It’s becoming a popular trend give funeral attendees a little something to take away, a trinket or keepsake to keep your departed loved on in their hearts after the funeral. It’s also a nice gesture of thanks for their support. A laser engraving can add a personal touch, making a keepsake even more special. We’re liking things like mini glass hearts, river rocks, and even a wooden bottle opener. All of these can be laser engraved with an AP Lazer.  laser engraved keepsakes

Interested in Learning More?

Call Today: 800-585-8617

Bonus! Diversify with a Laser Machine

Once you are successfully offering personalized laser engraved options for your families dealing with the loss of a loved one, you can then move into the diversification aspect of your laser machine. You’ve spent many years building loyalty and relationships with your community, and now is an ideal time to let that payoff! People love personalized gifts to remember the special events in their life: the birth of a child, christenings, birthdays, retirements and weddings just to name a few. Did you know that the average shopper spends $830 on gifts each year? Imagine if 250 of your customers spent just a quarter of that with you. That’s an extra $50,000 in additional revenue in just one year! (More than enough to pay for your laser machine!) What about all the funeral attendees in and out of your facility on a weekly basis?

As far as diversification goes, that is just the tip of the iceberg. There are dozens of profitable markets that are just waiting to be tapped into!

So there you have it, four ways your funeral home can rock a laser engraving machine and even a little bonus.

What other ways do you think you could use a laser engraver in your funeral home? Let us know in the comments below.

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laser engraved urn

Laser Engraved Personalized Urns

laser engraved urns

Why Offer Laser Engraved Personalized Urns?

With a large portion of your customers choosing cremation combined with the rising trend personalized goods and services your customers are now expecting, it is important for your business to offer products to satisfy both of these rising demands. Why not do that with laser engraved personalized urns?

You can look at cremation as a low cost, low profit, bottom oflaser engraved urn the line sale, or you can take advantage of it and turn it into a high-profit opportunity. Not all customers opting for cremation do so because of the cost. Often times, families don’t purchase an urn because they simply don’t see anything that they like that reflects their loved one.

What if you could offer a laser engraved personalized urn for each and every one of your customers opting for cremation? An urn that reflected their life, memories and all of the unique characteristics that made them the person they were? AP Lazer provides you the ability to do just that by adding photos, text, and other artwork to the urns you are already stocking.

laser engraved urn
Photo courtesy of Buxton & Bass Okeechobee Funeral Home & Crematory

Offering laser engraved personalized urns will set you apart from your competitors, add a high level of customer satisfaction to your services and can add additional profit to your cremation sales. Don’t just offer cremation, specialize in cremation by turning it into a high revenue opportunity that will delight your customers one by one.

What Types of Urns can be Engraved?

Today’s urns are most commonly made of metals such as brass and alloy, wood, (oak, pine, bamboo and walnut just to name a few) granite, glass, wood, and marble, all of which can be permanently marked with a laser engraver. AP Lazer can also engrave on less common urn materials such as powder coated metals, leather, rubber and much more.

Cremation Garden Urns

Urns are not just for inside any more! As more of your customers opt for cremation, it’s important to offer them as many types of laser engraved personalized urns as possible.laser engraved cremation urns garden Cremation Garden Urns offer a solution to those seeking a final resting place for their loved one with the characteristics of a memorial. Garden urns can be placed by 1-2 people in a home garden or other favorite setting and can be admired in the natural outside world. View our full line of cremation urns and other cremation memorial solutions.

Interested in Learning More?

Call Today: 800-585-8617

Profit Capabilities

Offering laser engraved personalized urns can add revenue to your cremation sales on multiple levels.

A laser engraving on an urn can add anywhere from $50-$200 to a cremation sale. Better yet – you can use a personalized laser engraving to entice those customers who wouldn’t normally purchase an urn at all. Display a variety of laser engraved urns in your showroom and your customers will have a hard time turning down the opportunity to honor their loved one.

Matthew Buxton, Funeral Director at  Buxton & Bass Okeechobee Funeral Home and Crematory states:

“In most cases I will add a $65 engraving charge to an urn. Sometimes, I add a complimentary engraving to an urn purchase. By doing that, I am selling more urns. I had a family that originally was going with a cardboard minimum container and when I offered the engraving at no charge, the decided to go with a $325 MDF urn that I pay about $40 for. That is extra money that I otherwise would not have been able to make.”

Laser Engraved Urn Designs

There are many design options for personalization on an urn. Getting to know your family and learning about their loved one will help determine what kind of artwork they may like. Most everybody is passionate about something whether it be their religion, music, sports, family, animals, or even skydiving – there is artwork out there to capture any interest. Add the names and dates and you can come up with a uniquely personalized urn honoring the legacy of a life once lived

What Funeral Homes are Saying

ap lazer testimonial“We bought our AP Lazer about 2 years ago. We’ve been excited since the first day we brought it into our place and can’t live without it. There are so many people in the industry that can take advantage of additional revenues AP Lazer provides.” [watch full testimonial]
Mike Mims – Cherokee Caskets

ap lazer testimonial“We do engravings for cremation item and headstone engravings for a lot of families. [AP Lazer is] very easy to use and the staff is great. We’ve been able to diversify, we’re not just focusing on funeral home items. [We have plans to] start doing more memorials and other gifts for grieving families.” [watch full testimonial]
Mark McKenzie – McKenzie Funeral Services

In Summary

Adding personalization to urns not only creates more profit for you when working with cremation customers but, more importantly, provides your families with another level satisfaction when celebrating a loved one’s life. Today’s buyers are seeking a more personalized experience and you can provide that when you offer personalized laser engravings on urns and other items such as caskets, tribute memorials, and other commemorative gifts.

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rising cremation trend

Cremation Is a Gold Mine – If You Have the Tools to Dig

rising cremation trendAny market change can be the last nail in your businesses coffin if you ignore it. Especially fast changes such as the quickly growing cremation rate.

rising cremation rate stats

Ignoring the Industry Trend

Back in the late 90’s, when the cremation rate really began to climb, nearly everybody in the death care industry ignored it. Fast forward 20 years and the industry is now seeing the harsh repercussions from the fast growing cremation trend, the national average now sitting at over 45%.

The funeral industry is seeing a loss in revenue, a cremation service done by funeral home averages $3000, while a traditional funeral cost with a casket averages $7000. Some consumers are opting for a direct cremation, which requires minimal service from a funeral director and results in little to no revenue for the funeral home.

cremation or burial?Cemeteries are also being affected. They’re actually seeing where the future of cremation is headed before hand. Because most cemeteries rely heavily on pre-need sales, they actually “pre-see” the cremation rate 10 to 20 years ahead of everybody else. Today, cemeteries have more people calling wanting to sell their plots than people who are calling wanting to purchase one.

The industry most affected by cremation are the traditional monument retailers.The rise in cremation and idea of spreading ashes has dramatically reduced total number of traditional monuments sold. Cemeteries are diversifying into monument sales to make ends meet, and funeral homes have began diversifying into monument sales to supplement their loss in revenue.

Cremation and Baby Boomers

So what or who is behind the fast growing cremation trend? Two words: Baby Boomers. Also known as the “Me” generation. A majority of your buyers are baby boomers planning for their loved ones or pre-planning for themselves. This generation of people are known for making their mark and choosing to do things differently. They have no problem resisting traditions and they want everything to do with them to be incredibly personalized and a show of self-expression.

Baby Boomers and Personalization

Boomers are seeking products and services that are more unique than ever. The idea of personalization has resulted in an explosion of unique offerings that are personalized to commemorate all of life’s precious moments and memories. The “Me” Generation, those born between 1946-1964, are spending more money on things they want, rather than things they need. They may not need a personalized casket or memorial but when they see how it can capture their life and memories, they will want one. Read about ultra-personalized Tribute Memorials.

Interested in Learning More?

Call Today: 800-585-8617

Cremation + Personalization = A Gold Mine

By providing a variety of practical and desired solutions for cremation and personalization, you can turn the fast growing cremation rate into a gold mine. If your customers are opting for cremation, you MUST make sure they are aware of all of their memorialization options. Show them the many personalized cremation memorial options available. If you are not aware of them, you can get acquainted with our free marketing tools and cremation resources.

cremation and personalization

According to retail customers of SuperNova International, wholesale granite supplier, who successfully promote personalized cremation memorials, more than half of baby boomers who pre-arrange their cremation will chose a personalized cremation memorial when shown the options for both cremation memorials and personalization options.

Gold Mining Tools

Our patented AP Lazer system is the only tool that can handle all of your personalization needs for caskets, cremation urns, cremation memorials and traditional cemetery memorials. The convertible, two-part design was designed to handle bulky items such as cemetery memorials and caskets. Born in the monument industry, our team has many years of experience laser engraving granite and have since mastered casket engraving, urn engraving and the ability to engrave many other items.

laser machine configurations

You should also utilize SuperNova’s digital and printed cremation resources. We have spent years creating and developing cremation solutions to combat the growing cremation trend and fit the needs and desires of your customers.

cremation catalog

In Conclusion

You can lead just about any trend if you pay attention, do your research, and study. With the right tools, you can turn any change in the market into a gold mine!

Want to Learn More?

If you are interested in learning more about integrating our laser engraving equipment into your memorial care business, email us, give us a call or utilize the chat feature on our website.