Category Archives: Funeral

specialize in remembrace with a laser engraver

6 Ways a Laser Machine can Help you Specialize in Remembrance

specialize in remembrace with a laser engraver

When it comes to planning a funeral or life celebration, not all families are price conscious.  If a product provides a sentimental experience and supports the grieving process,  many families will invest in items to adequately memorialize their loved one.  As more personalization options become available,  offering these products is a must if you want to keep up with the hottest market trends.  The best part? Even families who choose cremation are interested in unique products that provide comfort and value as they memorialize their loved one.

Your goal as a funeral home should be to create memorable celebrations for all families, regardless if they choose cremation or a burial.  Focus on wowing families and attendees with unique products that make people want to come to YOU instead of your competitor. Educate them on the importance of memorialization a and these products will sell themselves.

1. Laser Engraved Memorial Tiles

laser engraved memorial tiles

There are so many possibilities for a simple granite tile. Granite is very easily engraved and produces a beautiful finish. Engrave any photo, text or other artwork to create a lasting, impressive and affordable product. These tiles can be used in a variety of ways: consider gifting a few to each family to thank them for their service, offer them for purchase to family members as well as attendees. A beautiful tile can make quite a statement on a shelf or fireplace mantle; you can bet that everyone will be asking where such a unique tribute came from.

2. Laser Engraved Urns

laser engraved urns

So many families opt for cremation but have no idea what to do with the remains. If families are given the chance to honor their loved one with a bit of personalization, they’ll be more likely to purchase an urn. You could even offer complimentary personalization to boost your urn sales. Have remains left behind? When business is slow, call the families and offer them a free engraving. A simple name and date is an excellent gesture and will more than likely free up some space in your back room. Imagine how much revenue you can earn from implementing these ideas!

Matt Buxton from Buxton & Bass Okeechobee Funeral Home is creating his own line of affordable wooden urns.

Wood laser cut urn
Photos courtesy of Buxton & Bass Okeechobee Funeral Home & Crematory

Read more about Matt Buxton and how he’s using AP Lazer here.

Interested in Learning More?

Call Today: 800-585-8617

3. Laser Engraved/Cut Keepsakes

laser engraved keepsake items

Funeral keepsakes are a fairly popular trend that are showing up at funerals, memorials, and life celebration events. A unique keepsake will reflect the life of the decedent and are usually personalized in some way. Laser etch wine glasses for the wine lover, produce laser cut bookmarks for the book lover or hand out laser engraved wooden coaster or ornaments with the name of the loved one. The possibilities are endless; dozens of materials can be personalized with a laser. (What about offering your engraving services to celebrants who are seeking unique personalized keepsake items?)

Are you ready for AP Lazer to take funeral personalization to the next level? Request an information pack today.

4. Laser Engraved Tribute Memorials

Tribute Memorials

Just as Tribute Videos support the grieving process, Tribute Memorials offer the same comfort. Families can choose their favorite photos to create a memorial that will tell a life story and be admired for generations to come. Consider branding your Tribute Memorials so that people visiting the cemetery know exactly who offers these amazing forever memorial. AP Lazer was born in the monument industry, so if there’s something we are passionate about, this is it. Our open architecture makes it possible to engrave items of any size and any weight, including a 2,000-pound granite memorial. Read more about this rising trend here.

5. Laser Engraved Caskets

engraved casket designsAdding a completely personalized laser engraving to a casket allows families to truly reflect the life of their loved one. When you offer a laser engraved casket, the personalization options are endless. Nearly any piece of artwork, text, bible verses, song lyrics, etc. can be permanently marked on a casket. Laser engravings will set you apart from your competitors, add a high level of customer satisfaction to your services and can add more profit to your casket sales. AP Lazer customers share that they can add 10% to each of their casket sales when offering a personalized laser engraving. And guess what? Selling a $400 engraving just twice a month will pay the monthly lease of the AP Lazer recommended for funeral homes. Learn more about casket engraving here.

6. Laser Engraved Cremation Memorials

laser engraved cremation memorial

Before you let your cremation customers settle for an urn, educate them on the best way to memorialize their loved one: with a cremation memorial.  Many people don’t even know this option exists! There are dozens of attractive memorials specifically designed for cremation. Columbariums, benches and even traditional memorials are all rising in popularity.  The best cremation memorials allow for some type of personalization –  our favorite being high-resolution laser engravings, of course!  By providing a variety of practical and desired solutions for cremation and personalization, you can turn your cremation sales into a gold mine!

With cremation on the rise, it’s more important than ever to create new revenue streams that can carry your business through the years to come. Laser technology can provide dozens of ways to excite and wow families, create meaningful tributes and add both profit and value to your services.

Let us show you how you can increase revenue with laser technology. Click here to request more information, or give us a call at 800-585-8617.

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rock a laser funeral home

4 Ways Your Funeral Home Can Rock a Laser Engraver (+ a Bonus!)

rock a laser funeral home
As the funeral industry changes and evolves, personalization has become one of the trends that shouldn’t be ignored. Families want unique ways to honor their loved ones, resulting in a funeral that is not much of a funeral at all, but more so a life celebration.So maybe you’ve considered adding some technology to your operation, a piece of equipment that can personalize many products, materials, and experiences. Perhaps you’ve considered adding personalized laser engraving services to your offerings. But maybe, you don’t know where to start. So today, we’re sharing four ways you can utilize a laser engraving machine to help your families in their grieving process.

  1. Market the Heck out of Cremation (with personalization)

    Believe it or not, cremation can actually bring you success! Instead of just offering cremation, specialize in it. Many people who opt for cremation don’t necessarily choose it because it’s cheap. Although price is a major factor, memories of their loved one are more so. Instead of undervaluing cremation, put the value back into by showcasing a broad variety of cremation memorials and educating families on the importance of memorialization and personalization. A personalized laser engraving on an urn or memorial turns the ordinary into an extraordinary life tribute. Delight your families, and add hundreds of dollars of profit to your cremation sales. View SuperNova’s (our parent company) Cremation Solutions Catalog to see what kinds of products are available for your customers who choose cremation.
    lasered_cremation_memorial

  2. Promote Tribute Memorials with Tribute Videos

    If you’re already offering your families Tribute Videos, you’ve created the perfect opportunity to offer Tribute Memorials. While a video capture a lifetime of memories, a tribute memorial laser engraved with family photos and special memories will keep your customers’ memories alive forever and help in the grieving process. Families will have gone through years and years of photographs and will already have favorite photos and memories in mind. Get inspired with Tribute Memorials here.AP16_BLOG_lazerock_photos_Paetsch3

  3. Offer Pet Memorials

    The pet industry is huge! Lucky for you, it lacks pet memorialization options. As a Funeral Director, helping families with the loss of their pet will be 2nd nature. Team up with local vets and pet stores to offer beautiful laser engraved pet memorials. It’s a growing 12 billion dollar market you need to tap into.laser engraved pet memorial products

  4. Personalized Keepsakes

    It’s becoming a popular trend give funeral attendees a little something to take away, a trinket or keepsake to keep your departed loved on in their hearts after the funeral. It’s also a nice gesture of thanks for their support. A laser engraving can add a personal touch, making a keepsake even more special. We’re liking things like mini glass hearts, river rocks, and even a wooden bottle opener. All of these can be laser engraved with an AP Lazer.  laser engraved keepsakes

Interested in Learning More?

Call Today: 800-585-8617

Bonus! Diversify with a Laser Machine

Once you are successfully offering personalized laser engraved options for your families dealing with the loss of a loved one, you can then move into the diversification aspect of your laser machine. You’ve spent many years building loyalty and relationships with your community, and now is an ideal time to let that payoff! People love personalized gifts to remember the special events in their life: the birth of a child, christenings, birthdays, retirements and weddings just to name a few. Did you know that the average shopper spends $830 on gifts each year? Imagine if 250 of your customers spent just a quarter of that with you. That’s an extra $50,000 in additional revenue in just one year! (More than enough to pay for your laser machine!) What about all the funeral attendees in and out of your facility on a weekly basis?

As far as diversification goes, that is just the tip of the iceberg. There are dozens of profitable markets that are just waiting to be tapped into!

So there you have it, four ways your funeral home can rock a laser engraving machine and even a little bonus.

What other ways do you think you could use a laser engraver in your funeral home? Let us know in the comments below.

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Some Simple (but Effective) Business Math

hearseBlog

When you own a business most decisions come down to one question: Does the math make sense?

If you make a purchase will it pay itself off? Or better yet, will you make an immediate profit?

For example, purchasing a new hearse will cost around $100,000. On a 60 month lease it will cost about $2,000 per month. But you will buy a new hearse because it is necessary for the running of your business. And eventually you will pay it off. But did you know that the AP Lazer machine can help you pay for that hearse while it is also paying off itself and making you profit?

A tribute cremation urn can be purchased from SuperNova International for $150, once you engrave four photos, a name and dates on it you can sell it for $995. That’s $845 in gross profit.

Interested in Learning More?

Call Today: 800-585-8617

When you sell a casket, you can add an engraving to it. Casket engravings have an average of $450 in gross profit.
If you sell three tribute cremation urns and two casket engravings per month ($845 x 3) + ($450 x 2) = $3,435 are you paying for the leases on the hearse and the AP Lazer while still having money left over.
$3,435 – ($2,000 + $900) = $535

Let’s do some more math. Maybe you’re better at selling cremation memorials than you are at selling casket engravings. Each of SuperNova’s cremation memorials with laser etchings has an average profit of $2,000. That makes the math even more simple. Just two cremation memorials a month $2,000 x 2= $4,000 will leave you $4,000 – ($2,000 + $900) = $1,100 leaves you with a gross profit of $1,100.

Mind you neither of these scenarios, three urns and two caskets or two memorials, are all that your AP Lazer will be able to handle. You are only limited by what you can sell. You can easily quadruple these calculations. And remember, your hearse and your laser machine are already paid off. Which means if you sell four cremation memorials it isn’t just $2,200. It’s $5,100. That’s more than enough to start leasing a second laser!

Purchase and Leasing Economics for Funeral Homes

Purchase Economics for FHFrom 2005 to 2015, the cremation rate increased from 32.3% to 48.5% (16.2%). 2104 funeral homes shut their doors during the same period. Do the math. That means that for every 1% rise in cremation, 130 funeral homes close their doors. By 2030, the predicted cremation rate will be 71%. At the same rate, 2925 more funeral homes will shut down.

AP Lazer will be your knight in shining armor. It will generate significant amounts of revenue from places you never thought possible. If you only add personalization to the products you already offer like caskets, urns and monuments you can pay for your AP Lazer in a few short months.

Laser Engraved goods

Once your machine is paid for, anything else you do with it is mostly profit. You can offer other laser engraved items to your customers such as memorial jewelry, memorial plaques, and other commemorative items.

One customer offers laser engraved river rocks (costing him less than $0.30/each) that families hand out to all funeral attendees in memory of their loved one.

lasered goods

Diversify into brand new industries and offer your community a new service. After all, you have spent years building your reputation and have shared many intimate moments in the darkest times of life.

From urns, caskets, granite memorials and all types of commemorative memorial products, AP Lazer gives you the ability to avoid becoming a statistic. We’re confident your business will succeed with AP Lazer so we’ve put together this handy graph to show you just how much revenue you can generate with engraving products you already offer.

Purchase Economics of AP Lazer

purchase economics of ap lazer

  • The laser system recommended for the funeral industry is the SN4836. This machine includes laptop computer, software, training and set up assistance and costs about $40,000.
  • With conservative engraved product volume assumptions of 2 caskets, 4 urns and 2 monuments per month, enough profit can be made in just 14 months to completely pay for the AP Lazer machine.
  • Operating costs are simply 1 person at $20 per hour to run the machine and a small amount of electricity to power it.
  • Based on these conservative low volume assumptions, you can make $42,000 in new revenue and $34,000 in profit, or 79% operating profit margin for your business in just 1 year with AP Lazer.

Leasing Economics of AP Lazer

If purchasing large equipment is not an option for your business at this time, we offer leasing programs to suit your needs.

Leasing Economics

  • Lease a machine over a 5 year period at $789/ month (Tier I credit) and just slightly higher at $860/ month (Tier III credits.) After 5 years you can buy the machine for $1.
  • With conservative engraved product volume assumptions of 2 caskets, 4 urns and 2 monuments per month, you can make significant profit immediately using the AP Lazer.
  • Operating costs are simply 1 person at $20 per hour to run the machine, a small amount of electricity to power it and your month lease payment.
  • Based on these conservative low volume assumptions, you can make $42,000 in new revenue and $23,000 in profit or 55% operating profit margin for your business in just one year.

In summary, AP Lazer is a great high margin supplemental business for any funeral home, whether you purchase or lease.

Generate even more revenue when you become a Memory Care Provider.

Interested in Learning More?

Call Today: 800-585-8617

 

 

lazerock blog header

Introducing LAZEROCK by AP Lazer

lazerock blog header

Large screen, ultra-HD TVs displaying a lifetime of high-resolution photos with memorable music as the last beautiful memory of a loved one has become every funeral’s core element. Every family has dozens of precious family photos engraved in their minds.

lazerock on super gray granite

Getting multiple family photos laser etched onto a monument is gaining more and more popularity, which provides memorial retailers with more artistic works, as well as higher profits and better customer satisfaction. However, the high-resolution photos can only be lasered onto dark granite, which are more expensive than gray or low-end pink granite colors.

lazerock colors
LAZEROCK process tested and shown on various granite colors.
AP16_BLOG_lazerock_photos_portrait
This image is a digital rendering to represent LAZEROCK’s capabilities. Actual LAZEROCK results may vary.

Introducing LAZEROCK

LAZEROCK is a patented process which embeds colors into light colored granite. The nano-implanted color has stronger chemical binding than the binding between the mineral content in the granite. As a result, the color is as permanent as the natural color of the granite.

When performing a coating adhesion test, a chunk of granite was actually removed from the surface, which you can see in the image above. This accident indicated that the color binding is stronger than the mineral binding of the granite itself.

Interested in Learning More?

Call Today: 800-585-8617

How Deep is The Color Implanted?

A monument was lettered using the LAZEROCK process when we later discovered that the lettering should have been black instead of white. So, the monument was sent to the factory to have the letters polished off. But the factory could not grind the letters off, so they then used a diamond saw to cut 1/8″ off the surface. After the cutting, the granite still showed shadows of letters. 

Scientifically, the color of LAZEROCK is as permanent as the granite itself. We apply a layer of non-organic and organic protective coating on top of the image to protect the color. The transparent layer is acid-proof and UV-protective. Therefore, we can guarantee the color lasts for 100 years.

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The Importance of Pet Memorialization

petMemBlogCover

People cherish their pets and consider them members of their family. Instead of kennels, pet owners opt for doggy day cares which provide the best socialization, play time, and even scheduled naps and meals. You can now take your pet to a doggy day spa and even purchase designer clothing for them. All of these trends are parts of why the pet product industry brought in $58.04 billion in 2014 and more than $60 billion in 2015. But what about pet memorialization products?

Lack of Options

With so many options for pets available, the lack of memorialization options for our furry friends who have left the earth is surprising. Many vet clinics offer cremation services, but for the most part, owners aren’t given many other options for coping with the loss of a beloved companion.

For many families, the loss of a beloved pet is the equivalent of losing their own flesh and blood. The range and series of emotions felt are often the same: denial, anger, sadness, and acceptance. It doesn’t matter if the pet in question is a hamster or a horse; grief is independent of size.

Transitioning to the final step of acceptance can be quite a journey; it takes different people differing lengths of time to pass through the stages of grief to come to peace with the passing. Just as a funeral service and permanent memorialization for a loved one can greatly help in the grieving process, it offers the same comfort when a loved one has four legs instead of two.

One of the common concerns when a companion passes is that the pet will eventually be forgotten or replaced as time passes. Just as we create a final resting place in a cemetery solely dedicated to a family member, the same can be done for a pet. Creating a permanent, meaningful place where we can go to feel close to a pet, and remember their impact on our lives reminds us that while our furry, feathery or scaly friend may be gone, they will certainly not be forgotten.

Pet Memorialization Options

There are a wide variety of pet memorialization options available today. From cremation urns and jewelry to mini granite memorials, all of these tributes can be designed with the same care and compassion as a monument created for any family member.

Pet cremation urns start at around $40 and go up from there. We have even spotted a hand blown glass cat urn for an impressive $345. Personalizing any urn increases the value exponentially, and can create a steady, impressive revenue stream.

Interested in Learning More?

Call Today: 800-585-8617


Granite Pet Memorials

Easily engraved by a laser engraving machine, a granite memorial is an excellent way to commemorate a pet just as you would a family member. There are many styles of memorials available from mini upright monuments and shaped flat markers to plaques which are perfect for displaying on a mantle inside your home. Today’s technology allows for laser engraving any photo or artwork onto a black granite memorial that will be admired for decades to come. A granite distributor such as SuperNova International can assist you in your quest to offer granite pet memorials.

Pet Cremation Jewelry

Another important aspect of pet memorialization: personalization. Personalized pet cremation jewelry is another great way to keep a pet close to ones’ heart. These can be simple and low-cost for the more spend-averse, or expensive and ornate; offer everything from metal dog tags that start at roughly $75 to fancier keepsake charms going for $165 and up, and you will hit customers on every point of the budget spectrum. Personalize with names, dates, photos, and more to create a one of a kind keepsake for your customers. Custom gifts start at around $40 and go up from there.

Promoting Pet Memorial Products

If your goal is to offer pet memorial items, a good place to start it getting the word out that you offer them. Here are few ideas of ways to promote pet memorials:

Display them in your showroom
Because pet memorials are a small, lower cost item that doesn’t take up much space, it would be practical to set up a small display area in your showroom. With hundreds of people in your establishment for viewings, the word will get out fast that you offer such products and services. While the initial cost may still seem preventative, consider this type of display an incredibly effective investment. Create an atmosphere where your customers can truly see what they want, and the product will sell itself.

Team up with local pet stores and vet clinics
Many pet businesses would welcome this idea, as the pet industry is actively struggling with a lack of memorial options. There is a huge market just waiting to be discovered, and there is a marked lack of companies taking advantage. Become the “go-to” business in your community for this market, and brand yourself as the business who can truly meet all the needs of its customers.

Utilize pre-designed marketing materials
SuperNova International works with buyers on another level, providing their customers free marketing materials such as online catalogs, printed brochures and showroom posters, all free of charge. Discover the companies who are offering marketing materials and services such as these, and avoid re-inventing the wheel. Every time you take advantage of pre-designed marketing materials, you are saving yourself both time and money that can be better spent elsewhere. Work smarter, and save.

Memorialization is an important step in the grieving process. When we lose a pet, just like the role a memorial for a human loved one plays in our lives, a pet memorial can help us cope with the loss. It can also facilitate a celebration of the wonderful impact the beloved pet has had on our lives. With the multitude of memorial options available today, and due to the fact that three out of five Americans own pets, it is important to capitalize on this shockingly untapped market to create a new revenue stream for your funeral home. There is most definitely a market for pet memorials, personalized pet products, and pet services right at your doorstep.

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laser engraved urn

Laser Engraved Personalized Urns

laser engraved urns

Why Offer Laser Engraved Personalized Urns?

With a large portion of your customers choosing cremation combined with the rising trend personalized goods and services your customers are now expecting, it is important for your business to offer products to satisfy both of these rising demands. Why not do that with laser engraved personalized urns?

You can look at cremation as a low cost, low profit, bottom oflaser engraved urn the line sale, or you can take advantage of it and turn it into a high-profit opportunity. Not all customers opting for cremation do so because of the cost. Often times, families don’t purchase an urn because they simply don’t see anything that they like that reflects their loved one.

What if you could offer a laser engraved personalized urn for each and every one of your customers opting for cremation? An urn that reflected their life, memories and all of the unique characteristics that made them the person they were? AP Lazer provides you the ability to do just that by adding photos, text, and other artwork to the urns you are already stocking.

laser engraved urn
Photo courtesy of Buxton & Bass Okeechobee Funeral Home & Crematory

Offering laser engraved personalized urns will set you apart from your competitors, add a high level of customer satisfaction to your services and can add additional profit to your cremation sales. Don’t just offer cremation, specialize in cremation by turning it into a high revenue opportunity that will delight your customers one by one.

What Types of Urns can be Engraved?

Today’s urns are most commonly made of metals such as brass and alloy, wood, (oak, pine, bamboo and walnut just to name a few) granite, glass, wood, and marble, all of which can be permanently marked with a laser engraver. AP Lazer can also engrave on less common urn materials such as powder coated metals, leather, rubber and much more.

Cremation Garden Urns

Urns are not just for inside any more! As more of your customers opt for cremation, it’s important to offer them as many types of laser engraved personalized urns as possible.laser engraved cremation urns garden Cremation Garden Urns offer a solution to those seeking a final resting place for their loved one with the characteristics of a memorial. Garden urns can be placed by 1-2 people in a home garden or other favorite setting and can be admired in the natural outside world. View our full line of cremation urns and other cremation memorial solutions.

Interested in Learning More?

Call Today: 800-585-8617

Profit Capabilities

Offering laser engraved personalized urns can add revenue to your cremation sales on multiple levels.

A laser engraving on an urn can add anywhere from $50-$200 to a cremation sale. Better yet – you can use a personalized laser engraving to entice those customers who wouldn’t normally purchase an urn at all. Display a variety of laser engraved urns in your showroom and your customers will have a hard time turning down the opportunity to honor their loved one.

Matthew Buxton, Funeral Director at  Buxton & Bass Okeechobee Funeral Home and Crematory states:

“In most cases I will add a $65 engraving charge to an urn. Sometimes, I add a complimentary engraving to an urn purchase. By doing that, I am selling more urns. I had a family that originally was going with a cardboard minimum container and when I offered the engraving at no charge, the decided to go with a $325 MDF urn that I pay about $40 for. That is extra money that I otherwise would not have been able to make.”

Laser Engraved Urn Designs

There are many design options for personalization on an urn. Getting to know your family and learning about their loved one will help determine what kind of artwork they may like. Most everybody is passionate about something whether it be their religion, music, sports, family, animals, or even skydiving – there is artwork out there to capture any interest. Add the names and dates and you can come up with a uniquely personalized urn honoring the legacy of a life once lived

What Funeral Homes are Saying

ap lazer testimonial“We bought our AP Lazer about 2 years ago. We’ve been excited since the first day we brought it into our place and can’t live without it. There are so many people in the industry that can take advantage of additional revenues AP Lazer provides.” [watch full testimonial]
Mike Mims – Cherokee Caskets

ap lazer testimonial“We do engravings for cremation item and headstone engravings for a lot of families. [AP Lazer is] very easy to use and the staff is great. We’ve been able to diversify, we’re not just focusing on funeral home items. [We have plans to] start doing more memorials and other gifts for grieving families.” [watch full testimonial]
Mark McKenzie – McKenzie Funeral Services

In Summary

Adding personalization to urns not only creates more profit for you when working with cremation customers but, more importantly, provides your families with another level satisfaction when celebrating a loved one’s life. Today’s buyers are seeking a more personalized experience and you can provide that when you offer personalized laser engravings on urns and other items such as caskets, tribute memorials, and other commemorative gifts.

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casket personalization

Offering a Laser Engraved Casket

casket personalization

Why Offer a Laser Engraved Casket?

Life is not the process of accumulating wealth, but a journey of collecting memories. Life ends when death occurs, however, life’s beautifully written story can be relived when personalization is integrated into not just a funeral service, but a casket and forever memorial. Adding a completely personalized laser engraving to a casket allows families to truly reflect the life of their loved one. When you offer a laser engraved casket, the personalization options are endless. Nearly any piece of artwork, text, bible verses, song lyrics, etc. can be permanently marked on a casket. Laser engravings will set you apart from your competitors, add a high level of customer satisfaction to your services and can add more profit to your casket sales.

What Casket Materials can be Engraved?laser engraved casket

Today’s caskets are most commonly made of wood, (oak, pine, bamboo and walnut just to name a few) steel and metal, along with the new kids on the block: acrylic, wool and even cloth covered. The versatility of a laser engraving machine provides you the ability to mark all of these materials with ease. AP Lazer’s open architecture creates the perfect set up to engrave large bulky items like caskets.

Interested in Learning More?

Call Today: 800-585-8617

Profit Capabilities

Until now, a laser engraved casket in the funeral industry has been an uncharted territory. Traditional “boxed up” laser machines don’t have the capacity to engrave a large items such as a casket due to their size and weight restrictions. With personalization on the rise, and the introduction of AP Lazer into the industry, funeral homes are now able to add a minimum of 10% to each of their casket sales when offering a laser engraved casket. Some funeral homes are adding laser engravings as a value added service, thus selling more caskets. Selling a $400 engraving just twice a month will pay the monthly lease of the AP Lazer most recommended for funeral homes.

Click here to view the purchase and leasing economics of an AP Lazer.

Laser Engraved Casket Designs

There are many design options for personalization on a casket. Getting to know your family and learning about their loved one will help determine what kind of artwork they may like. Most everybody is passionate about something whether it be their religion, music, sports, family, animals or even skydiving – there is artwork out there to capture any interest. Add the names and dates and you can come up with a uniquely personalized casket honoring the legacy of a life once lived. Any additional engravings are pure profit.

Click here to request a sample package.

engraved casket designs

What Funeral Homes are Saying

ap lazer testimonial“We bought our AP Lazer about 2 years ago. We’ve been excited since the first day we brought it into our place and can’t live without it. There are so many people in the industry that can take advantage of additional revenues AP Lazer provides.” [watch full testimonial]
Mike Mims – Cherokee Caskets

ap lazer testimonial“We do engravings for cremation item and headstone engravings for a lot of families. [AP Lazer is] very easy to use and the staff is great. We’ve been able to diversify, we’re not just focusing on funeral home items. [We have plans to] start doing more memorials and other gifts for grieving families.” [watch full testimonial]
Mark McKenzie – McKenzie Funeral Services

In Summary

Adding personalization to caskets with a laser engraving provides your families with another level satisfaction when celebrating a loved one’s life. Additionally, it will provide your funeral home with a new way to add revenue to both existing and new product offerings.

 

rising cremation trend

Cremation Is a Gold Mine – If You Have the Tools to Dig

rising cremation trendAny market change can be the last nail in your businesses coffin if you ignore it. Especially fast changes such as the quickly growing cremation rate.

rising cremation rate stats

Ignoring the Industry Trend

Back in the late 90’s, when the cremation rate really began to climb, nearly everybody in the death care industry ignored it. Fast forward 20 years and the industry is now seeing the harsh repercussions from the fast growing cremation trend, the national average now sitting at over 45%.

The funeral industry is seeing a loss in revenue, a cremation service done by funeral home averages $3000, while a traditional funeral cost with a casket averages $7000. Some consumers are opting for a direct cremation, which requires minimal service from a funeral director and results in little to no revenue for the funeral home.

cremation or burial?Cemeteries are also being affected. They’re actually seeing where the future of cremation is headed before hand. Because most cemeteries rely heavily on pre-need sales, they actually “pre-see” the cremation rate 10 to 20 years ahead of everybody else. Today, cemeteries have more people calling wanting to sell their plots than people who are calling wanting to purchase one.

The industry most affected by cremation are the traditional monument retailers.The rise in cremation and idea of spreading ashes has dramatically reduced total number of traditional monuments sold. Cemeteries are diversifying into monument sales to make ends meet, and funeral homes have began diversifying into monument sales to supplement their loss in revenue.

Cremation and Baby Boomers

So what or who is behind the fast growing cremation trend? Two words: Baby Boomers. Also known as the “Me” generation. A majority of your buyers are baby boomers planning for their loved ones or pre-planning for themselves. This generation of people are known for making their mark and choosing to do things differently. They have no problem resisting traditions and they want everything to do with them to be incredibly personalized and a show of self-expression.

Baby Boomers and Personalization

Boomers are seeking products and services that are more unique than ever. The idea of personalization has resulted in an explosion of unique offerings that are personalized to commemorate all of life’s precious moments and memories. The “Me” Generation, those born between 1946-1964, are spending more money on things they want, rather than things they need. They may not need a personalized casket or memorial but when they see how it can capture their life and memories, they will want one. Read about ultra-personalized Tribute Memorials.

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Cremation + Personalization = A Gold Mine

By providing a variety of practical and desired solutions for cremation and personalization, you can turn the fast growing cremation rate into a gold mine. If your customers are opting for cremation, you MUST make sure they are aware of all of their memorialization options. Show them the many personalized cremation memorial options available. If you are not aware of them, you can get acquainted with our free marketing tools and cremation resources.

cremation and personalization

According to retail customers of SuperNova International, wholesale granite supplier, who successfully promote personalized cremation memorials, more than half of baby boomers who pre-arrange their cremation will chose a personalized cremation memorial when shown the options for both cremation memorials and personalization options.

Gold Mining Tools

Our patented AP Lazer system is the only tool that can handle all of your personalization needs for caskets, cremation urns, cremation memorials and traditional cemetery memorials. The convertible, two-part design was designed to handle bulky items such as cemetery memorials and caskets. Born in the monument industry, our team has many years of experience laser engraving granite and have since mastered casket engraving, urn engraving and the ability to engrave many other items.

laser machine configurations

You should also utilize SuperNova’s digital and printed cremation resources. We have spent years creating and developing cremation solutions to combat the growing cremation trend and fit the needs and desires of your customers.

cremation catalog

In Conclusion

You can lead just about any trend if you pay attention, do your research, and study. With the right tools, you can turn any change in the market into a gold mine!

Want to Learn More?

If you are interested in learning more about integrating our laser engraving equipment into your memorial care business, email us, give us a call or utilize the chat feature on our website.

Portable laser engraver

Portable Laser Engraving Machine

Portable laser engraver

Everyone wants a CO2 laser engraving and cutting machine, but depending on your needs, you may not require, or have space for many of the larger models of engraving equipment on the market. Perhaps you are looking to start your own business, or maybe you’re retired and looking for a hobby to keep you going. Either way, this is a piece of tech that should go on your wish list.

Introducing the first portable, lightweight laser engraving machine

At a mere 50 lbs. this machine is easy to move and light enough to be carried by one person. Simply connect the SN1812 to your laptop computer and you can engrave, mark and cut on the go. Adding a deep cycle rechargeable battery would make it possible for you to take it from job site to job site. Take the portable laser machine to sporting events, fairs, craft shows, and anywhere else there is a market for personalized custom gifts and souvenirs!

portable laser engraver

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Small, but mighty

An open bottom design allows you to engrave, mark and cut larger materials that don’t fit into a traditional boxed up style machine. The lightweight, portable laser engraving machine is extremely easy set-up and take down. Placing the small laser machine on the lift cart makes it possible to roll it wherever you want, and set up shop. Just pump up the lift cart, slide the saw horses underneath, remove the lift cart, and you’re off! While positioned on the saw horses, you are able to roll items right underneath the laser head for lasering. It’s unique open bottom design makes it possible for the laser machine to be put directly onto the floor, counter top, or even on the hood of a car to complete engravings.

portable laser engraver

This machine is the perfect size for the hobbyist. Even if it never leaves your house, the portability of this machine means that you can use it in the living room and store it in the hall closet.

Cost of Equipment

As far as cost goes, this portable engraving machine is a cheaper hobby than many others such as model railroading. And that’s not even taking into account the money you can make off of the products you can produce. Check out our post about 20 Crafty Uses for a Laser Engraver and Cutter for some ideas. Rest assured, Your ROI is much greater for the SN1812 than it is on a HO scale diesel locomotive.

portable laser engraver

Want to learn more about this exciting opportunity? Give us call at (800) 585-8617, email us, or fill out our contact form.