With cremation on the rise, and big box retail stores like Walmart and Costco selling caskets, urns and other memorial products, funeral homes are in need of new revenues and profits. AP Lazer, the industry standard for personalizing caskets, monuments and other memorial items will give your funeral home business the competitive advantage you need to survive in a shrinking market.
Here’s 7 guaranteed ways for your funeral home to start generating revenue from new and exciting market areas:
1. Personalize Your Current Offerings
Adding personalized options to your current sales can instantly add profit to your existing business. Personalized and unique engravings on caskets, urns, monuments and other memorial gifts will add a substantial amount profits with very little additional overhead. Double your customer satisfaction by making end of life celebrations a more personalized experience.
2. Capitalize on Cremation and Memorialization
Turn low cost cremation into a high profit opportunity when you pair our innovative cremation memorials with personalized memorialization, two rising market trends. Here are a few things you can do to promote cremation and memorialization. (Our parent company, SuperNova International, is a wholesale granite supplier.)
Believe it or not, not all buyers who opt for cremation do so because of the cost, so always offer your most valuable and expensive cremation memorials first.
- Display cremation memorials in your show room, or utilize SuperNova’s online Monument Solutions Portal to display a variety of popular cremation solutions. Learn more about the importance of memoiral displays.
- Educate your customers on the importance of memorialization.
- Showcase impressive personalization possibilities such as high resolution, high satisfaction laser engraved photos and memories onto granite.
- Utilize SuperNova’s free promotional materials, such as the “Opting for Cremation” brochure, and other cremation resources available at no charge.
You should have no problem selling cremation memorials and delighting cremation customers with the above tips. Believe it or not, not all buyers who opt for cremation do so because of the cost, so always offer your most valuable and expensive cremation memorials first.
3. Segue from a Tribute Video into a Tribute Memorial
Videos can capture a life time of memories for families, but a granite monument, or Tribute Memorial, adorned with family photos and special memories will keep your customers’ memories alive forever! If you currently offer your customers any kind of tribute video, you have created the perfect opportunity to offer a Tribute memorial. Families will have gone through years and years of photographs and cherished memories and will already have selected their favorite photos to share with loved ones. Those favorite photos can be laser engraved onto a memorial, creating a high profit, high satisfaction product your customers won’t be able to turn down.
4. Diversify into Life!
Originally designed to engrave large a bulky items like caskets, cremation urns, cemetery monuments and markers, a laser machine can also engrave almost everything that “Things Remembered” can engrave, as well as much more. If you are nervis to engrave very costly items, smaller keepsake items are a great place to warm up to using the laser.
A funeral brings one hundred to five hundred people to your door every other day. These people are all potential customers that you have willingly come in your door. Display personalized gift ideas such as birthday, graduation, Mother’s Day, and Father’s Day gifts. When people face death, they spend more money on precious items for their loved ones.
Funeral directors have wide connections in their communities; they have had intimate healing relationships with many families and have served their community for years. Every connection can become a revenue stream when you have an AP Lazer. There is a world outside of the funeral home, a world full of joy and love, a world full of precious memories that are being made every day.
An additional self-promotion idea: change up your business card (for example, “Smith Memory Care — we take care of all precious memories in life and beyond.”), and hand out your business card to everyone you meet.
AP Lazer gives you the competitive edge to break out of the box and diversify into life, changing your business from death care oriented to memory care, from cradle to grave!
5. Offer Pet Memorial Items
The pet industry is a growing industry that shows no sign of slowing. In 2014, it was a 57 billion dollar market. People cherish their pets and consider them members of their family. Pet parents are often left devastated when a beloved friend passes and will do anything to take the hurt away. Pet markers range in price from $89 – $499 each and can bring you many new customers.
Ready to start generating more revenue for your funeral home? Click here to speak to a representative.
6. Stay Ahead of Market Trends
The market is an ever changing place – as time passes and people change, new products and services are expected. Display and offer your customers our line of innovative products, including cremation memorials, garden urns and many special cut memorials. We are dedicated to studying the market and providing you with the latest products and tools you need to satisfy your customers.
7. Rejuvenate Your Marketing
The right promotional tools can take you to the next level, and if you don’t have a budget for doing so, that’s where we come into play. We offer many FREE promotional tools, designed by our professional graphic designers, to put you ahead of your competitors.
From our Monument Solutions Portal, to our series of tri-fold brochures and product catalogs, our marketing materials are just one way we go the extra mile for you. Our priority is to make sure that you have the tools you need to sell the products and services that are going to increase your profits, and your customer satisfaction!
There you have it. 7 brand new profit streams for your funeral home that are guaranteed to generate revenue for your business. What are you waiting for? Take your business to the next level and stay ahead of the market trends!
Interested in Learning More?
Call Today: 800-585-8617